Millie Moon Diapers Newborn

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

1.3%

Market size, estimated

$1.0Ma year

Top search term

millie moon diapers1.3M searches a year

Listings sell for $42.32 on average, from $20.54 to $61.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $42.32 that is $32K to $42K a year per listing.

Average price

$42.32inside the $15 to $100 sweet spot

Price range

$20.54–$61.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$32K–$42K

Returns

2.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #106 within Diapering. It carries 445 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

17%

Out of stock, average day

5.1%

Average rank

#106in Diapering

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

445per listing

Listings tracked

12

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months