Milk Thermos

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

2.1%

Market size, estimated

$385Ka year

Top search term

ceres chill146K searches a year

Listings sell for $55.84 on average, from $29.73 to $81.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $55.84 that is $14K to $28K a year per listing.

Average price

$55.84inside the $15 to $100 sweet spot

Price range

$29.73–$81.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$14K–$28K

Returns

4.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #49 within Breastfeeding. It carries 1,138 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.0%

Average rank

#49in Breastfeeding

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,138per listing

Listings tracked

14

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months