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Milk Bottle for Toddlers 1-3 Years

Fail

Demand is soft, at -7.8% this quarter, so Milk Bottle for Toddlers 1-3 Years is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$414K/yr798K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
35%top-5 click share · 16 brands · 53 sellers

Flapen Score

Milk Bottle for Toddlers 1-3 Years against its category

The dotted line is the Baby Products average. Past it, Milk Bottle for Toddlers 1-3 Years is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Bottle for Toddlers 1-3 Years market on Amazon at a glance

Shoppers on Amazon United States searched for Milk Bottle for Toddlers 1-3 Years 798K times last year and spent an estimated $414K. The top 5 brands take 84% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.

Searches, last 12 months
798K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
3.2%
Market size, estimated
$414Ka year
Peak month
January1.3× the quietest month
Top search term
biberones para bebes de 12 a 24 meses136K searches a year

02 · Price

A sale here is worth $16.27.

Listings sell for $16.27 on average, from $5.52 to $33.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $16.27 that is $4K to $8K a year per listing.

Average price
$16.27inside the $15 to $100 sweet spot
Price range
$5.52–$33.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #30 within Bottle-Feeding. It carries 10,936 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#30in Bottle-Feeding
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,936per listing
Listings tracked
51

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Milk Bottle for Toddlers 1-3 Years products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$12K$25K$37K$50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

53

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 73%

Open market

13%

  • NUK33%
  • Dr. Brown's20%
  • Philips Avent12%
  • Tommee Tippee12%
  • MAM7%
  • Herobility3%
  • Open — no brand owns it (10 brands, 13%)

Demand

Milk Bottle for Toddlers 1-3 Years search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Milk Bottle for Toddlers 1-3 Years search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • biberones para bebes de 12 a 24 meses136K/yr
  • toddler bottle113K/yr
  • toddler bottles for milk86K/yr
  • milk bottle for toddlers 1-3 years70K/yr
  • toddler milk bottle69K/yr
  • bottles for toddlers 1-360K/yr
  • toddler bottles59K/yr
  • milk bottle for toddlers 3-530K/yr
  • transition bottles for 1 year old for milk32K/yr
  • bottle for toddlers 1-331K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Bottle for Toddlers 1-3 Years

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Leak-Proof”
34%of negative reviews mention “Leak-Proof”
2.2%of orders come back
“NOT leak proof”
A buyer, on “Leak-Proof”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Milk Bottle for Toddlers 1-3 Years questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data