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Metal Dog Gate

Fail

The top 5 brands take 96% of clicks, so Metal Dog Gate is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$144K/yr97K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
42%top-5 click share · 10 brands · 22 sellers

Flapen Score

Metal Dog Gate against its category

The dotted line is the Baby Products average. Past it, Metal Dog Gate is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Dog Gate market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Dog Gate 97K times last year and spent an estimated $144K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
2.0%
Market size, estimated
$144Ka year
Peak month
July1.4× the quietest month
Top search term
summer baby gate25K searches a year

02 · Price

A sale here is worth $73.21.

Listings sell for $73.21 on average, from $37.15 to $154.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $73.21 that is $0 to $7K a year per listing.

Average price
$73.21inside the $15 to $100 sweet spot
Price range
$37.15–$154.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #158 within Safety. It carries 24,099 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
7.0%
Average rank
#158in Safety
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
24,099per listing
Listings tracked
39

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Metal Dog Gate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

22

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

3%

  • Brand 140%
  • Brand 227%
  • Brand 324%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Metal Dog Gate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Metal Dog Gate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer baby gate25K/yr
  • comomy baby gate15K/yr
  • summer gate7K/yr
  • summer infant baby gate10K/yr
  • ingenuity baby gate7K/yr
  • extra tall wide baby gate11K/yr
  • comomy safety gate4K/yr
  • summer by ingenuity baby gate5K/yr
  • extra tall and wide baby gate4K/yr
  • summer infant gate4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Dog Gate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
12%of negative reviews mention “Locking Mechanism”
9.2%of orders come back
“Locking mechanism is annoying”
A buyer, on “Locking Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Metal Dog Gate questions

Answered from the same tracked data.