Merlin Sleep Sack

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

1.7%

Market size, estimated

$1.2Ma year

Peak month

November2.7× the quietest month

Top search term

kyte baby sleep sack601K searches a year

Listings sell for $45.73 on average, from $26.14 to $70.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $45.73 that is $23K to $34K a year per listing.

Average price

$45.73inside the $15 to $100 sweet spot

Price range

$26.14–$70.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$23K–$34K

Returns

6.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #313 within Bedding. It carries 3,751 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

94%

Out of stock, average day

7.9%

Average rank

#313in Bedding

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,751per listing

Listings tracked

32

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months