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Memory Foam Rug Pad

Fail

Shoppers spend an estimated $25K a year here, so Memory Foam Rug Pad is a Fail.

Flapen Score
32
32 / 100
Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size
$25K/yr43K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
60%top-5 click share · 12 brands · 15 sellers

Flapen Score

Memory Foam Rug Pad against its category

The dotted line is the Baby Products average. Past it, Memory Foam Rug Pad is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Foam Rug Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Memory Foam Rug Pad 43K times last year and spent an estimated $25K. The top 5 brands take 88% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
0.8%
Market size, estimated
$25Ka year
Top search term
memory foam rug pad27K searches a year

02 · Price

A sale here is worth $77.20.

Listings sell for $77.20 on average, from $10.51 to $234.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $77.20 that is $0 to $8K a year per listing.

Average price
$77.20inside the $15 to $100 sweet spot
Price range
$10.51–$234.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #164 within Activity & Entertainment. It carries 5,033 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
3.4%
Average rank
#164in Activity & Entertainment
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,033per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Memory Foam Rug Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Brand 143%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Memory Foam Rug Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8× · 6 of 12 months tracked

Search terms

Top Memory Foam Rug Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memory foam rug pad27K/yr
  • foam rug pad8K/yr
  • memory foam rug pad 8x104K/yr
  • memory foam carpet pad4K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Foam Rug Pad

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Cushion”
28%of negative reviews mention “Smell”
2.7%of orders come back
“Chemical smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Memory Foam Rug Pad questions

Answered from the same tracked data.