Memory Foam Mat
FailBuyers convert on only 0.9% of searches, so Memory Foam Mat is a Fail.
- Flapen Score
- 33 / 100Ranks 2,110 of 2,472 Baby Products niches · −11 vs the category median of 4433
- Market size
- $125K/yr259K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 16 sellers
Flapen Score
Memory Foam Mat against its category
The dotted line is the Baby Products average. Past it, Memory Foam Mat is stronger. Inside it, weaker.
Market
The Memory Foam Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Memory Foam Mat 259K times last year and spent an estimated $125K. The top 5 brands take 91% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $125Ka year
- Top search term
- memory foam mat52K searches a year
02 · Price
A sale here is worth $56.95.
Listings sell for $56.95 on average, from $14.36 to $146.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $56.95 that is $6K to $14K a year per listing.
- Average price
- $56.95inside the $15 to $100 sweet spot
- Price range
- $14.36–$146.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #27 within Activity & Entertainment. It carries 5,120 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #27in Activity & Entertainment
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 5,120per listing
- Listings tracked
- 24
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Memory Foam Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Memory foam Tummy Time Mat Soft Coral Velvet Nursery Rug Extra Large Non Slip Crawling Mats for Living Room(Dark Gray)
- Price
- $76.66
- Rating
- 4.8/5
- Reviews
- 2,006
- Age
- 3y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago

Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
- Price
- $39.75
- Rating
- 4.8/5
- Reviews
- 2,006
- Age
- 1y ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
- Price
- $32.31
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago

SEPARO Thick Baby Play Mat for Floor 50 x 50 Playpen Mat Tummy Time Foam Mats Ultra Soft Support & Plush Feel Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey
- Price
- $38.24
- Rating
- 4.8/5
- Reviews
- 1,260
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics 1-Inch Extra Thick Memory Foam Workout Exercise Yoga Mat with Carrying Strap Textured Non-Slip Surface for Floor Exercises 74 x 24 Rose
- Price
- $31.85
- Rating
- 4.6/5
- Reviews
- 69,390
- Age
- 1y ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam Large 5971 Playpen Mat Non-Toxic Certified Water-Repellent Coral Velvet Non-Slip Safe Crawling Mat for Tummy Time Toddler & Infant (Dark Grey)
- Price
- $72.28
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 9mo ago

AEOCOO 50x50 Playpen Mat 1.3 Thick Memory Foam Baby Play Mats for Infants Floor Crawling Toddlers Tummy Time CloudSoft Velvet Non Slip Cushion Play Pen Living Room Playroom Tatami Style Grey
- Price
- $39.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Huloo Sleep Baby Play Mat 50x50 Inches 1.3 Thick Padded Waterproof Floor Cushion & Playpen Mat with Vegan Leather Non-Slip & Non-Toxic Nursery Rug for Infants Toddlers & Kids(Beige)
- Price
- $38.63
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 11mo ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 7450 Playpen Mat Non-Toxic Certified Water-Repellent Coral Velvet Non-Slip Safe Crawling Mat for Tummy Time Toddler & Infant (Dark Grey)
- Price
- $69.57
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago
Newest
by launch date
AEOCOO 50x50 Playpen Mat 1.3 Thick Memory Foam Baby Play Mats for Infants Floor Crawling Toddlers Tummy Time CloudSoft Velvet Non Slip Cushion Play Pen Living Room Playroom Tatami Style Grey
- Price
- $39.82
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam Large 5971 Playpen Mat Non-Toxic Certified Water-Repellent Coral Velvet Non-Slip Safe Crawling Mat for Tummy Time Toddler & Infant (Dark Grey)
- Price
- $72.28
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 9mo ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 47x47 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $41.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 10mo ago

Fengdulong Ultra Soft Baby Play Mat for Floor 50x50 Playpen Mat 1.3 Thick Memory Foam Non-Slip Tummy Time Mat for Infants Toddlers and Kids Water-Repellent Coral Velvet Easy Care
- Price
- $26.74
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 10mo ago

Huloo Sleep Baby Play Mat 50x50 Inches 1.3 Thick Padded Waterproof Floor Cushion & Playpen Mat with Vegan Leather Non-Slip & Non-Toxic Nursery Rug for Infants Toddlers & Kids(Beige)
- Price
- $38.63
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
16
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 96%
Open market
7%
- Huloo Sleep57%
- ILPEOD19%
- SEPARO7%
- AEOCOO4%
- Hakuna Matte4%
- Fengdulong2%
- Open — no brand owns it (6 brands, 7%)
Demand
Memory Foam Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked
Search terms
Top Memory Foam Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- memory foam mat52K/yr
- huloo sleep baby play mat34K/yr
- memory foam play mat48K/yr
- memory foam play mat for baby23K/yr
- memory foam floor mat17K/yr
- huloo play mat10K/yr
- muscle mat baby16K/yr
- padded rug for baby10K/yr
- memory foam baby play mat7K/yr
- giant cushioned playmat2K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Foam Mat
We read the reviews and the return reasons for every product selling here.
“Too Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Foam Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









