Memory Foam Crib Mattress
FailDemand is soft, at -22.7% this quarter, so Memory Foam Crib Mattress is a Fail.
- Flapen Score
- 49 / 100Top 29% of 2,472 Baby Products niches · +5 vs the category median of 4449
- Market size
- $310K/yr190K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 29 sellers
Flapen Score
Memory Foam Crib Mattress against its category
The dotted line is the Baby Products average. Past it, Memory Foam Crib Mattress is stronger. Inside it, weaker.
Market
The Memory Foam Crib Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Memory Foam Crib Mattress 190K times last year and spent an estimated $310K. The top 5 brands take 56% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $310Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- memory foam crib mattress48K searches a year
02 · Price
A sale here is worth $73.95.
Listings sell for $73.95 on average, from $30.40 to $143.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $73.95 that is $7K to $18K a year per listing.
- Average price
- $73.95inside the $15 to $100 sweet spot
- Price range
- $30.40–$143.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #68 within Bedding. It carries 2,600 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #68in Bedding
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,600per listing
- Listings tracked
- 39
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Memory Foam Crib Mattress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TeQsli Crib Mattress Memory Foam Toddler Mattress with Breathable Washable Cover Standard Size Baby Mattresses for Crib: 52 x 27.6 x 4.5 Inch
- Price
- $71.01
- Rating
- 4.6/5
- Reviews
- 463
- Age
- 1y ago

Moonlightfamily 5x52x27.5 Premium Crib & Toddler Mattress Water-Resistant and Removable Machine Washable Outer Cover CertiPUR-US Certified Medium Firm Foam
- Price
- $56.20
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago

JOYMISS Breathable Crib & Toddler Mattress: Soft Cribs mattresses for Waterproof - 52 x 27.6 x 5 - Tencel Toddler Bed Mattress Fits Baby and Kids
- Price
- $70.13
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 5mo ago

SCHNAUZER HOME Crib Mattress Dual-Sided Breathable Baby and Toddler Memory Foam Mattress with Removable and Washable Cover 100% Knitted Fabric Fits Standard Cribs and Toddler Beds 52 x 28 x 5
- Price
- $73.23
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 10mo ago

Graco Premium Crib & Toddler Mattress GREENGUARD Gold Certified Machine Washable Oeko-TEX Standard 100 Certified Cover with Waterproof Surface Fits Any Standard Full Size Baby Crib & Toddler Bed
- Price
- $95.23
- Rating
- 4.8/5
- Reviews
- 51,686
- Age
- 11y ago
Trending
estimated 90-day click momentum
JOYMISS Memory Foam Crib & Toddler Mattress: Dual-Sided Soft Cribs mattresses for Waterproof - 52 x 27.6 x 5 - Breathable - Tencel Toddler Bed Mattress Fits Baby and Kids
- Price
- $95.60
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 5mo ago

Hiccapop Baby Crib Mattress Waterproof Dual Sided Foam Baby Mattress Firm Side for Babies Soft Memory Foam Side for Toddlers Made in USA
- Price
- $99.74
- Rating
- 4.9/5
- Reviews
- 779
- Age
- 4mo ago

JOYMISS Breathable Crib & Toddler Mattress: Soft Cribs mattresses for Waterproof - 52 x 27.6 x 5 - Tencel Toddler Bed Mattress Fits Baby and Kids
- Price
- $70.13
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 5mo ago

PLZOIT Breathable Crib Mattress Dual-Sided Premium Memory Foam Toddler Mattress Waterproof Removable and Machine-Washable Cover fits Standard Full-Size Crib and Toddler Bed 52 x 27.7 x 5 White
- Price
- $66.36
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11y ago

TeQsli Crib Mattress Breathable Memory Foam Toddler Mattress with Removable Machine Washable Cover Fits Standard Baby & Toddler Bed (52 x27.6 x4.5)
- Price
- $64.19
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date
Hiccapop Baby Crib Mattress Waterproof Dual Sided Foam Baby Mattress Firm Side for Babies Soft Memory Foam Side for Toddlers Made in USA
- Price
- $99.74
- Rating
- 4.9/5
- Reviews
- 779
- Age
- 4mo ago

JOYMISS Breathable Crib & Toddler Mattress: Soft Cribs mattresses for Waterproof - 52 x 27.6 x 5 - Tencel Toddler Bed Mattress Fits Baby and Kids
- Price
- $70.13
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 5mo ago

JOYMISS Memory Foam Crib & Toddler Mattress: Dual-Sided Soft Cribs mattresses for Waterproof - 52 x 27.6 x 5 - Breathable - Tencel Toddler Bed Mattress Fits Baby and Kids
- Price
- $95.60
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 5mo ago

TeQsli Crib Mattress Breathable Memory Foam Toddler Mattress with Removable Machine Washable Cover Fits Standard Baby & Toddler Bed (52 x27.6 x4.5)
- Price
- $64.19
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

SCHNAUZER HOME Crib Mattress Dual-Sided Breathable Baby and Toddler Memory Foam Mattress with Removable and Washable Cover 100% Knitted Fabric Fits Standard Cribs and Toddler Beds 52 x 28 x 5
- Price
- $73.23
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
29
Est. top-5 brand share
56%
Top 20: 98%
Est. top-5 click share
45%
Top 20: 84%
Open market
37%
- TeQsli14%
- Moonlightfamily12%
- Dream On Me11%
- Babelio10%
- JOYMISS9%
- SCHNAUZER HOME7%
Demand
Memory Foam Crib Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Memory Foam Crib Mattress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- memory foam crib mattress48K/yr
- memory foam toddler mattress24K/yr
- foam crib mattress15K/yr
- crib mattress memory foam21K/yr
- toddler mattress memory foam17K/yr
- toddler memory foam mattress14K/yr
- toddler bed mattress memory foam16K/yr
- crib mattress foam9K/yr
- soft crib mattress6K/yr
- toddler foam mattress5K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Foam Crib Mattress
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Foam Crib Mattress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









