Melts
MaybeBuyers convert on 22.7% of searches. But the top 5 brands take 98% of clicks, so Melts is a Maybe.
- Flapen Score
- 53 / 100Top 16% of 2,472 Baby Products niches · +9 vs the category median of 4453
- Market size
- $204K/yr55K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 595 sellers
Flapen Score
Melts against its category
The dotted line is the Baby Products average. Past it, Melts is stronger. Inside it, weaker.
Market
The Melts market on Amazon at a glance
Shoppers on Amazon United States searched for Melts 55K times last year and spent an estimated $204K. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 22.7% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 22.7%
- Market size, estimated
- $204Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- smoothie melts30K searches a year
02 · Price
A sale here is worth $16.18.
Listings sell for $16.18 on average, from $3.03 to $33.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.18 that is $4K to $8K a year per listing.
- Average price
- $16.18inside the $15 to $100 sweet spot
- Price range
- $3.03–$33.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baby Foods. It carries 1,634 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Baby Foods
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,634per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Melts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amara Organic Mixed Red Berries Yogurt Snack Smoothie Melts 1 OZ
- Price
- $5.78
- Rating
- 4.9/5
- Reviews
- 118
- Age
- 2y ago

Once Upon a Farm Organic Coconut Melts Strawberry Banana 1oz
- Price
- $4.66
- Rating
- 4.7/5
- Reviews
- 229
- Age
- 2y ago

Amara Smoothie Melts - Mixed Red Berries - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Resealable Bags
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 3y ago

Once Upon a Farm Organic Smoothie Melts Tropical Greens 1oz
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amara Smoothie Melts - Best Sellers Variety Pack - Baby Snacks Made With Fruits and Vegetables - Healthy Toddler Snacks For Your Kids Lunch Box - Organic Plant Based Yogurt Melts - 6 Packs
- Price
- $27.83
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 3y ago

Amara Smoothie Melts - Mango Carrot - Organic Baby Snacks w/ Fruits & Veggies - Plant Based Yogurt Melts - Healthy Toddler Snack - Activity Book Included - Enjoy From 10+ Mos - 6 Resealable Bags
- Price
- $27.14
- Rating
- 4.8/5
- Reviews
- 566
- Age
- 5y ago

Happy Baby Organics Yogis Freeze-Dried Yogurt & Fruit Snacks Variety Pack 1 Ounce (Pack of 6)
- Price
- $21.69
- Rating
- 4.7/5
- Reviews
- 11,171
- Age
- 11y ago

Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Once Upon A Farm Organic Coconut Melts with Probiotics Strawberry Banana Dairy Free Non GMO Kosher 1 Ounces (Pack of 8)
- Price
- $27.94
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago
Newest
by launch date
Once Upon A Farm Organic Smoothie Melts with Milk from Pasture Grazed Cows Blueberry Burst Non GMO Kosher 1 Ounces (Pack of 8)
- Price
- $28.54
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 1y ago

Once Upon a Farm Organic Smoothie Melts Tropical Greens 1oz
- Price
- $5.03
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

Once Upon A Farm Organic Berry Burst Whole Milk Yogurt Melts 1 Oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Once Upon A Farm Organic Coconut Melts with Probiotics Mixed Berry Dairy Free Non GMO Kosher 1 Ounces (Pack of 8)
- Price
- $29.10
- Rating
- 4.9/5
- Reviews
- 117
- Age
- 1y ago

Once Upon A Farm Organic Coconut Melts with Probiotics Strawberry Banana Dairy Free Non GMO Kosher 1 Ounces (Pack of 8)
- Price
- $27.94
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
595
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 92%
Open market
1%
- Once Upon a Farm42%
- Amara40%
- Happy Baby7%
- Happy Family5%
- Beech-Nut3%
- Gerber1%
- Open — no brand owns it (1 brand, 1%)
Demand
Melts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Melts
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









