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Melts

Maybe

Buyers convert on 22.7% of searches. But the top 5 brands take 98% of clicks, so Melts is a Maybe.

Flapen Score
53
53 / 100
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Market size
$204K/yr55K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
40%top-5 click share · 7 brands · 595 sellers

Flapen Score

Melts against its category

The dotted line is the Baby Products average. Past it, Melts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melts market on Amazon at a glance

Shoppers on Amazon United States searched for Melts 55K times last year and spent an estimated $204K. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 22.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
22.7%
Market size, estimated
$204Ka year
Peak month
December1.4× the quietest month
Top search term
smoothie melts30K searches a year

02 · Price

A sale here is worth $16.18.

Listings sell for $16.18 on average, from $3.03 to $33.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.18 that is $4K to $8K a year per listing.

Average price
$16.18inside the $15 to $100 sweet spot
Price range
$3.03–$33.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baby Foods. It carries 1,634 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Baby Foods
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,634per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Melts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

595

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 92%

Open market

1%

  • Brand 142%
  • Brand 240%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Melts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Melts

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpriced”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Melts questions

Answered from the same tracked data.