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Medela Wipes

Fail

The top 5 brands take 100% of clicks, so Medela Wipes is a Fail.

Flapen Score
31
31 / 100
Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 44
Market size
$54K/yr48K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
93%top-5 click share · 4 brands · 15 sellers

Flapen Score

Medela Wipes against its category

The dotted line is the Baby Products average. Past it, Medela Wipes is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medela Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Medela Wipes 48K times last year and spent an estimated $54K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
8.5%
Market size, estimated
$54Ka year
Top search term
medela wipes19K searches a year

02 · Price

A sale here is worth $13.19.

Listings sell for $13.19 on average, from $7.51 to $22.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $13.19 that is $7K to $10K a year per listing.

Average price
$13.19under the $15 to $100 sweet spot
Price range
$7.51–$22.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #379 within Baby Care. It carries 6,695 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#379in Baby Care
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
6,695per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Medela Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 29%
  • Brand 39%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Medela Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 20.3× · 7 of 12 months tracked

Search terms

Top Medela Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medela wipes19K/yr
  • medela pump wipes8K/yr
  • medela quick clean wipes7K/yr
  • medela wipes for breast pump3K/yr
  • medela breast pump wipes3K/yr
  • medela wipes quick clean for pump3K/yr
  • medela cleaning wipes3K/yr
  • medela wipes quick clean2K/yr

Reviews and returns

What reviews say buyers love and hate about Medela Wipes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
33%of negative reviews mention “Smell”
0.9%of orders come back
“Smells weird”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medela Wipes questions

Answered from the same tracked data.