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Medela Flanges

Fail

The top 5 brands take 98% of clicks, so Medela Flanges is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$203K/yr216K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
66%top-5 click share · 6 brands · 22 sellers

Flapen Score

Medela Flanges against its category

The dotted line is the Baby Products average. Past it, Medela Flanges is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medela Flanges market on Amazon at a glance

Shoppers on Amazon United States searched for Medela Flanges 216K times last year and spent an estimated $203K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
6.8%
Market size, estimated
$203Ka year
Peak month
October1.2× the quietest month
Top search term
medela hand pump flange69K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $8.01 to $24.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $13.75 that is $14K to $17K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$8.01–$24.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Breastfeeding. It carries 7,055 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Breastfeeding
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,055per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Medela Flanges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 224%
  • Brand 315%
  • Brand 412%
  • Brand 56%
  • Brand 62%

Demand

Medela Flanges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Medela Flanges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medela hand pump flange69K/yr
  • medela flanges57K/yr
  • medela flange25K/yr
  • medela breast pump flanges13K/yr
  • medela harmony flange9K/yr
  • medela 21mm flange8K/yr
  • medela pump flanges6K/yr
  • medela manual breast pump flange5K/yr
  • medela flange 21mm6K/yr
  • medela personal fit flex flanges3K/yr

Reviews and returns

What reviews say buyers love and hate about Medela Flanges

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Functionality-Overall”
4.3%of orders come back
“No longer works”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Medela Flanges questions

Answered from the same tracked data.