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Medela Flange 17mm

Fail

Prices span $8.02–$15.53, mostly outside the sweet spot, so Medela Flange 17mm is a Fail.

Flapen Score
30
30 / 100
Ranks 2,236 of 2,472 Baby Products niches · −14 vs the category median of 44
Market size
$42K/yr24K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
88%top-5 click share · 8 brands · 9 sellers

Flapen Score

Medela Flange 17mm against its category

The dotted line is the Baby Products average. Past it, Medela Flange 17mm is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medela Flange 17mm market on Amazon at a glance

Shoppers on Amazon United States searched for Medela Flange 17mm 24K times last year and spent an estimated $42K. The top 5 brands take 94% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
13.7%
Market size, estimated
$42Ka year
Peak month
January1.3× the quietest month
Top search term
medela flange 17mm8K searches a year

02 · Price

A sale here is worth $12.83.

Listings sell for $12.83 on average, from $8.02 to $15.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $12.83 that is $3K to $6K a year per listing.

Average price
$12.83under the $15 to $100 sweet spot
Price range
$8.02–$15.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Breastfeeding. It carries 2,067 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Breastfeeding
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,067per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Medela Flange 17mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • Brand 144%
  • Brand 235%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Medela Flange 17mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Medela Flange 17mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medela flange 17mm8K/yr
  • medela 17mm flange6K/yr
  • medela hand pump flange 17mm4K/yr
  • 17mm flange medela4K/yr
  • 17 mm flange medela3K/yr

Reviews and returns

What reviews say buyers love and hate about Medela Flange 17mm

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Product Condition”
5.4%of orders come back
“They were used”
A buyer, on “Product Condition”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medela Flange 17mm questions

Answered from the same tracked data.