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Medela Breast Pump Bag

Fail

The top 5 brands take 100% of clicks, so Medela Breast Pump Bag is a Fail.

Flapen Score
38
38 / 100
Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44
Market size
$339K/yr181K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
92%top-5 click share · 3 brands · 7 sellers

Flapen Score

Medela Breast Pump Bag against its category

The dotted line is the Baby Products average. Past it, Medela Breast Pump Bag is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medela Breast Pump Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Medela Breast Pump Bag 181K times last year and spent an estimated $339K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
8.4%
Market size, estimated
$339Ka year
Peak month
August1.5× the quietest month
Top search term
medela milk storage bags60K searches a year

02 · Price

A sale here is worth $22.40.

Listings sell for $22.40 on average, from $11.52 to $33.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.40 that is $34K to $45K a year per listing.

Average price
$22.40inside the $15 to $100 sweet spot
Price range
$11.52–$33.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$34K–$45K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Breastfeeding. It carries 13,534 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Breastfeeding
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
13,534per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Medela Breast Pump Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 26%
  • Brand 33%

Demand

Medela Breast Pump Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Medela Breast Pump Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medela milk storage bags60K/yr
  • medela storage bags17K/yr
  • medela breast milk storage bags18K/yr
  • medela bags breastmilk storage15K/yr
  • medela breastmilk storage bags10K/yr
  • medela pump and save bags9K/yr
  • medela bags9K/yr
  • medela breast pump bag10K/yr
  • medela pump bag9K/yr
  • breast pump bag medela4K/yr

Reviews and returns

What reviews say buyers love and hate about Medela Breast Pump Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Leak-Proof”
2.4%of orders come back
“Bags leaked”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Medela Breast Pump Bag questions

Answered from the same tracked data.