Mamaroo Swing
FailBuyers convert on only 0.5% of searches, so Mamaroo Swing is a Fail.
- Flapen Score
- 34 / 100Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 4434
- Market size
- $1.0M/yr1.0M searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 24 sellers
Flapen Score
Mamaroo Swing against its category
The dotted line is the Baby Products average. Past it, Mamaroo Swing is stronger. Inside it, weaker.
Market
The Mamaroo Swing market on Amazon at a glance
Shoppers on Amazon United States searched for Mamaroo Swing 1.0M times last year and spent an estimated $1.0M. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $1.0Ma year
- Top search term
- mamaroo157K searches a year
02 · Price
A sale here is worth $202.68.
Listings sell for $202.68 on average, from $11.89 to $340.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $202.68 that is $101K to $152K a year per listing.
- Average price
- $202.68above the $15 to $100 sweet spot
- Price range
- $11.89–$340.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $101K–$152K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #37 within Activity & Entertainment. It carries 718 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 16.9%
- Average rank
- #37in Activity & Entertainment
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 718per listing
- Listings tracked
- 16
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mamaroo Swing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Jake (Charcoal Mlange)
- Price
- $336.49
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Charlie (Sand Mlange)
- Price
- $339.35
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 10mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Wells (Dark Taupe Mlange)
- Price
- $288.99
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

Momcozy 2-in-1 Electric Baby Swing Dual-Arm Support System & Parent-Inspired Motions Convertible to Toddler Seat up to 66 lbs Adjustable Height Lightweight Khaki
- Price
- $141.24
- Rating
- 4.2/5
- Reviews
- 345
- Age
- 10mo ago

Momcozy CocoSway Electric Baby Swing for Infant 180 Rotating Seat 6 Parent-Like Sway Motions & 4 Speeds Remote Control Machine-Washable Cover Grey
- Price
- $198.22
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 2y ago
Trending
estimated 90-day click momentum
Baby Swings for Infants FasonBaby Electric Baby Swing with 10 Preset Melodies 5 Speeds Remote Control and Bluetooth - Portable Infant Swing for Indoor and Outdoor(Beige)
- Price
- $130.70
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 7mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Camila (Dark Green Mlange)
- Price
- $334.64
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Jake (Charcoal Mlange)
- Price
- $336.49
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

Ezebaby Electric Baby Swing for Infants with 5 Unique Motions 5 Speeds Lullabies Bluetooth Enabled Smart Baby Swings for Newborn with 5-Point Harness & Remote Control for 0-9 Months Grey
- Price
- $163.14
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago

Momcozy CocoSway Electric Baby Swing for Infant 180 Rotating Seat 6 Parent-Like Sway Motions & 4 Speeds Remote Control Machine-Washable Cover Grey
- Price
- $198.22
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 2y ago
Newest
by launch date
Baby Swings for Infants FasonBaby Electric Baby Swing with 10 Preset Melodies 5 Speeds Remote Control and Bluetooth - Portable Infant Swing for Indoor and Outdoor(Beige)
- Price
- $130.70
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 7mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Jake (Charcoal Mlange)
- Price
- $336.49
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Wells (Dark Taupe Mlange)
- Price
- $288.99
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Stella (Grey Mlange)
- Price
- $340.74
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago

UPPAbaby Mamaroo Smart Swing Customizable Soothing Modes with MotionSync Technology Infant Recline + Bluetooth Enabled Included Newborn Insert Camila (Dark Green Mlange)
- Price
- $334.64
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
24
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
5%
- UPPAbaby55%
- Momcozy21%
- Monamii7%
- 4moms7%
- Ezebaby3%
- Maxi-Cosi2%
- Open — no brand owns it (4 brands, 5%)
Demand
Mamaroo Swing search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mamaroo Swing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mamaroo157K/yr
- 4moms mamaroo136K/yr
- mamaroo swing182K/yr
- 4 moms mamaroo swing98K/yr
- 4moms swing65K/yr
- 4moms66K/yr
- momcozy swing44K/yr
- 4 moms swing46K/yr
- 4 moms41K/yr
- momaroo swing25K/yr
Reviews and returns
What reviews say buyers love and hate about Mamaroo Swing
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mamaroo Swing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









