Is Mamaroo Swing profitable to sell on Amazon United States?

Flapen scores Mamaroo Swing 34 out of 100 on Amazon United States, a Fail. Shoppers spend $1.0M a year across 16 tracked products. 8 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -19.8% in the last 90 days.

How competitive is the Mamaroo Swing niche on Amazon United States?

10 brands and 24 sellers compete in Mamaroo Swing on Amazon United States. The top 5 Mamaroo Swing products take 72% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Mamaroo Swing?

Mamaroo Swing buyers on Amazon United States complain most about Value For Money, Swaying/Rocking, and Noise Level. An estimated 5.8% of orders come back, which is high.

What does it cost to enter the Mamaroo Swing niche?

Mamaroo Swing sells for $202.68 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $11.89 to $340.74. The average product has 718 reviews, the count a new listing must catch up to.

Mamaroo Swing

Fail

Buyers convert on only 0.5% of searches, so Mamaroo Swing is a Fail.

Filters High Returns High Price

Flapen Score: 34
34 / 100Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size: $1.0M/yr1.0M searches / yr
90-day growth: -19.8%search demand this quarter
Competition: 72%top-5 click share · 10 brands · 24 sellers

Flapen Score

Mamaroo Swing against its category

The dotted line is the Baby Products average. Past it, Mamaroo Swing is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Mamaroo Swing market on Amazon at a glance

Shoppers on Amazon United States searched for Mamaroo Swing 1.0M times last year and spent an estimated $1.0M. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months: 1.0M
Growth, 90 days vs prior 90: -19.8%
Conversion, latest week: 0.5%
Market size, estimated: $1.0Ma year
Top search term: mamaroo157K searches a year

02 · Price

A sale here is worth $202.68.

Listings sell for $202.68 on average, from $11.89 to $340.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $202.68 that is $101K to $152K a year per listing.

Average price: $202.68above the $15 to $100 sweet spot
Price range: $11.89–$340.74
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: $101K–$152K
Returns: 5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #37 within Activity & Entertainment. It carries 718 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 94%
Out of stock, average day: 16.9%
Average rank: #37in Activity & Entertainment
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 718per listing
Listings tracked: 16

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 8Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Mamaroo Swing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Brand 155%
Brand 221%
Brand 37%
Brand 47%
Brand 53%
Brand 62%
Open — no brand owns it (4 brands, 5%)

Demand

Mamaroo Swing search demand

Weekly searches over the year. Pick a range.

Search terms

Top Mamaroo Swing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mamaroo157K/yr -15.6%0.4% conv.
4moms mamaroo136K/yr -21.5%0.4% conv.
mamaroo swing182K/yr -38.5%0.3% conv.
4 moms mamaroo swing98K/yr -22.9%0.4% conv.
4moms swing65K/yr -20.3%0.3% conv.
4moms66K/yr -27.2%0.1% conv.
momcozy swing44K/yr -0.6%1.5% conv.
4 moms swing46K/yr -20.0%0.2% conv.
4 moms41K/yr -16.6%0.1% conv.
momaroo swing25K/yr -23.6%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Mamaroo Swing

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Swaying/Rocking”

10%of negative reviews mention “Value For Money”

5.8%of orders come back

“Overpriced”

A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mamaroo Swing questions

Answered from the same tracked data.

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