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Mamaroo Infant Insert

Fail

The top 5 brands take 96% of clicks, so Mamaroo Infant Insert is a Fail.

Filters High Returns
Flapen Score
34
34 / 100Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$141K/yr140K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
66%top-5 click share · 7 brands · 12 sellers

Flapen Score

Mamaroo Infant Insert against its category

The dotted line is the Baby Products average. Past it, Mamaroo Infant Insert is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Mamaroo Infant Insert market on Amazon at a glance

Shoppers on Amazon United States searched for Mamaroo Infant Insert 140K times last year and spent an estimated $141K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
3.8%
Market size, estimated
$141Ka year
Peak month
July1.8× the quietest month
Top search term
mamaroo infant insert54K searches a year

02 · Price

A sale here is worth $26.37.

Listings sell for $26.37 on average, from $15.96 to $35.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.37 that is $3K to $7K a year per listing.

Average price
$26.37inside the $15 to $100 sweet spot
Price range
$15.96–$35.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #187 within Activity & Entertainment. It carries 982 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#187in Activity & Entertainment
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
982per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mamaroo Infant Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Brand 164%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mamaroo Infant Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Mamaroo Infant Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mamaroo infant insert54K/yr
  • 4moms mamaroo infant insert28K/yr
  • mamaroo newborn insert18K/yr
  • mamaroo insert6K/yr
  • 4moms infant insert5K/yr
  • 4 moms infant insert4K/yr
  • 4moms newborn insert6K/yr
  • infant insert mama roo2K/yr
  • 4 moms mamaroo swing infant insert4K/yr
  • mamaroo swing insert4K/yr

Reviews and returns

What reviews say buyers love and hate about Mamaroo Infant Insert

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Poor fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

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FAQ

Common Mamaroo Infant Insert questions

Answered from the same tracked data.