Mamaroo Infant Insert

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

3.8%

Market size, estimated

$141Ka year

Peak month

July1.8× the quietest month

Top search term

mamaroo infant insert54K searches a year

Listings sell for $26.37 on average, from $15.96 to $35.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.37 that is $3K to $7K a year per listing.

Average price

$26.37inside the $15 to $100 sweet spot

Price range

$15.96–$35.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

6.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #187 within Activity & Entertainment. It carries 982 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

16.0%

Average rank

#187in Activity & Entertainment

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

982per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months