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Mamaroo Accessories

Fail

Demand is soft, at -23.1% this quarter, so Mamaroo Accessories is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$73K/yr169K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
43%top-5 click share · 13 brands · 20 sellers

Flapen Score

Mamaroo Accessories against its category

The dotted line is the Baby Products average. Past it, Mamaroo Accessories is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mamaroo Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Mamaroo Accessories 169K times last year and spent an estimated $73K. The top 5 brands take 72% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
1.4%
Market size, estimated
$73Ka year
Peak month
August1.9× the quietest month
Top search term
4moms mamaroo mobile replacement15K searches a year

02 · Price

A sale here is worth $30.84.

Listings sell for $30.84 on average, from $7.58 to $50.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.84 that is $0 to $3K a year per listing.

Average price
$30.84inside the $15 to $100 sweet spot
Price range
$7.58–$50.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #119 within Activity & Entertainment. It carries 479 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
9.9%
Average rank
#119in Activity & Entertainment
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
479per listing
Listings tracked
34

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mamaroo Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

21%

  • Brand 119%
  • Brand 216%
  • Brand 314%
  • Brand 414%
  • Brand 59%
  • Brand 68%

Demand

Mamaroo Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Mamaroo Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4moms mamaroo mobile replacement15K/yr
  • 4 moms mamaroo swing accessories25K/yr
  • 4moms replacement parts9K/yr
  • 4moms mamaroo replacement parts20K/yr
  • mamaroo replacement parts5K/yr
  • 4moms swing accessories8K/yr
  • mamaroo swing cover11K/yr
  • mamaroo cover7K/yr
  • mamaroo mobile replacement12K/yr
  • 4moms swing replacement parts14K/yr

Reviews and returns

What reviews say buyers love and hate about Mamaroo Accessories

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.9%of orders come back
“it does not securely fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mamaroo Accessories questions

Answered from the same tracked data.