mama bear wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$26.04avg listing price — sweet spot $15–$100
Price range
Great$10.73–$52.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$335K$335K/yr · 193K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,662.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mama bear wipes is a $335K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
mama bear wipes market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $391K–$521K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #2,614
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 10.4%
- Avg brand age
- 52 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Mama Bear69%
- Generic22%
- Amazon Elements6%
- Rascals4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
Top mama bear wipes search terms
- rascals wipes82K/yr
- mama bear wipes58K/yr
- little rascals wipes8K/yr
- mama bear baby wipes8K/yr
- rascal wipes7K/yr
- baby wipes mama bear6K/yr
- rascal and friends wipes6K/yr
- amazon water wipes3K/yr
- mama bear water wipes3K/yr
- baby wipes rascals4K/yr
Top mama bear wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
Mama Bear$18.104.5★17,032 rev
Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
Mama Bear$16.194.7★21,894 rev
Rascal + Friends Sensitive Baby Wipes (648)
Generic$47.904.3★16 rev
Rascals 52 Sensitive Biodegradable Wipes 12pk
Rascals$52.735.0★4 rev
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.584.7★51,673 rev
Newest
by launch dateRascals 52 Sensitive Biodegradable Wipes 12pk
Rascals$52.734 rev
Rascal + Friends Sensitive Baby Wipes (648)
Generic$47.9016 rev
Amazon Brand - Mama Bear Flushable Toddler Toilet Wipes Unscented Formulated without Fragrance Hypoallergenic Septic Safe 336 Count 8 Packs of 43
Mama Bear$10.735,003 rev
Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
Mama Bear$18.1017,032 rev
Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
Mama Bear$16.1921,894 rev
Trending
90-day click momentumRascals 52 Sensitive Biodegradable Wipes 12pk
Rascals$52.735.0★
Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
Mama Bear$18.104.5★
Rascal + Friends Sensitive Baby Wipes (648)
Generic$47.904.3★
Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
Mama Bear$16.194.7★
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.584.7★
What buyers say about mama bear wipes
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“These baby wipes are of high quality”
“Perfect for everyday cleaning”
“They are soft on the skin”
“Feel clean”
“Fresh smell”
“High quality and durable”
“keeps them moist”
“One size seems to fit all”
“no irritation”
What buyers complain about
“Dried out”
“Not good wipes”
“Thin as tissue paper”
“the quality of this baby wipe has decreased A LOT”
“Extremely irritating”
“Not Easy to use”
“Expensive”
“Packages too large”
“Others have a synthetic perfume smell”
“Definitely not soft as stated”
Top return reasons
Common questions
- Is mama bear wipes profitable to sell on Amazon United States?
- The niche generates $335K/yr across 7 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the mama bear wipes niche?
- 4 brands and 16 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mama bear wipes?
- Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Thickness. The return rate is 0.3%.
- When does demand for mama bear wipes peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mama bear wipes niche?
- Listings span $10.73–$52.73; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 13,663 reviews — the moat a new listing must climb.