Mama Bear Wipes
FailThe top 5 brands take 100% of clicks, so Mama Bear Wipes is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $335K/yr193K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 16 sellers
Flapen Score
Mama Bear Wipes against its category
The dotted line is the Baby Products average. Past it, Mama Bear Wipes is stronger. Inside it, weaker.
Market
The Mama Bear Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Mama Bear Wipes 193K times last year and spent an estimated $335K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $335Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- rascals wipes82K searches a year
02 · Price
A sale here is worth $26.04.
Listings sell for $26.04 on average, from $10.73 to $52.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $26.04 that is $26K to $33K a year per listing.
- Average price
- $26.04inside the $15 to $100 sweet spot
- Price range
- $10.73–$52.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $26K–$33K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,614 within Diapering. It carries 13,663 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 10.4%
- Average rank
- #2,614in Diapering
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 13,663per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mama Bear Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 17,032
- Age
- 5y ago

Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
- Price
- $16.19
- Rating
- 4.7/5
- Reviews
- 21,894
- Age
- 7y ago

Rascal + Friends Sensitive Baby Wipes (648)
- Price
- $47.90
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

Rascals 52 Sensitive Biodegradable Wipes 12pk
- Price
- $52.73
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 51,673
- Age
- 8y ago
Trending
estimated 90-day click momentum
Rascals 52 Sensitive Biodegradable Wipes 12pk
- Price
- $52.73
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 17,032
- Age
- 5y ago

Rascal + Friends Sensitive Baby Wipes (648)
- Price
- $47.90
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
- Price
- $16.19
- Rating
- 4.7/5
- Reviews
- 21,894
- Age
- 7y ago

Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
- Price
- $18.58
- Rating
- 4.7/5
- Reviews
- 51,673
- Age
- 8y ago
Newest
by launch date
Rascals 52 Sensitive Biodegradable Wipes 12pk
- Price
- $52.73
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Rascal + Friends Sensitive Baby Wipes (648)
- Price
- $47.90
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

Amazon Brand - Mama Bear Flushable Toddler Toilet Wipes Unscented Formulated without Fragrance Hypoallergenic Septic Safe 336 Count 8 Packs of 43
- Price
- $10.73
- Rating
- 4.4/5
- Reviews
- 5,003
- Age
- 5y ago

Amazon Brand - Mama Bear Gentle Formulated without Fragrance Baby Wipes Hypoallergenic Sensitive Skin Unscented 800 Count (8 Packs of 100)
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 17,032
- Age
- 5y ago

Amazon Brand - Mama Bear 99% Water Baby Wipes Hypoallergenic Fragrance Free 72 Count (Pack of 6)
- Price
- $16.19
- Rating
- 4.7/5
- Reviews
- 21,894
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Mama Bear69%
- Generic22%
- Amazon Elements6%
- Rascals4%
- Open — no brand owns it (0%)
Demand
Mama Bear Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Mama Bear Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rascals wipes82K/yr
- mama bear wipes58K/yr
- little rascals wipes8K/yr
- mama bear baby wipes8K/yr
- rascal wipes7K/yr
- baby wipes mama bear6K/yr
- rascal and friends wipes6K/yr
- amazon water wipes3K/yr
- mama bear water wipes3K/yr
- baby wipes rascals4K/yr
Reviews and returns
What reviews say buyers love and hate about Mama Bear Wipes
We read the reviews and the return reasons for every product selling here.
“Dried out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mama Bear Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









