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Mama Bear Pull Ups

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 91% of clicks, so Mama Bear Pull Ups is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 2,472 Baby Products niches · +13 vs the category median of 44
Market size
$147K/yr56K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
70%top-5 click share · 9 brands · 13 sellers

Flapen Score

Mama Bear Pull Ups against its category

The dotted line is the Baby Products average. Past it, Mama Bear Pull Ups is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mama Bear Pull Ups market on Amazon at a glance

Shoppers on Amazon United States searched for Mama Bear Pull Ups 56K times last year and spent an estimated $147K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
9.0%
Market size, estimated
$147Ka year
Peak month
August2.7× the quietest month
Top search term
millie moon pull ups 2t-3t17K searches a year

02 · Price

A sale here is worth $29.00.

Listings sell for $29.00 on average, from $13.78 to $55.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $29.00 that is $7K to $15K a year per listing.

Average price
$29.00inside the $15 to $100 sweet spot
Price range
$13.78–$55.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Potty Training. It carries 2,521 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#47in Potty Training
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
2,521per listing
Listings tracked
19

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mama Bear Pull Ups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Brand 144%
  • Brand 227%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 5%)

Demand

Mama Bear Pull Ups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Mama Bear Pull Ups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • millie moon pull ups 2t-3t17K/yr
  • millie moon training pants 2t-3t13K/yr
  • hello bello pull ups8K/yr
  • hello bello pull ups 2t-3t5K/yr
  • hello bello pull ups 3t-4t4K/yr
  • hello bello training pants4K/yr
  • hello bello training pants 2t-3t3K/yr
  • hello bello training pants 3t-4t3K/yr

Reviews and returns

What reviews say buyers love and hate about Mama Bear Pull Ups

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Absorbency”
0.9%of orders come back
“Not absorbent”
A buyer, on “Absorbency”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mama Bear Pull Ups questions

Answered from the same tracked data.