mama bear pull ups
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.00avg listing price — sweet spot $15–$100
Price range
Great$13.78–$55.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,521.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$147K$147K/yr · 56K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mama bear pull ups is a $147K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mama bear pull ups market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $145K–$174K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
13
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
5%
- Hello Bello44%
- Generic27%
- MooMoo Baby10%
- The Honest Company6%
- Amazon Essentials4%
- YIKG4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +22.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Top mama bear pull ups search terms
- millie moon pull ups 2t-3t17K/yr
- millie moon training pants 2t-3t13K/yr
- hello bello pull ups8K/yr
- hello bello pull ups 2t-3t5K/yr
- hello bello pull ups 3t-4t4K/yr
- hello bello training pants4K/yr
- hello bello training pants 2t-3t3K/yr
- hello bello training pants 3t-4t3K/yr
Top mama bear pull ups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hello Bello Premium Training Pants 2T-3T All About Feelings Design 24ct Jumbo Pack
Hello Bello$15.324.4★1,349 rev
Millie Moon Training Pants (Size 2T-3T 72 Count)
Generic$51.262.5★2 rev
Hello Bello Premium Training Pants 3T-4T All About Feelings Design 22ct Jumbo Pack
Hello Bello$14.724.4★1,349 rev
MooMoo Baby 8 Packs Potty Training Pants Cotton Absorbent Training Underwear for Toddler Baby Gir 2T
MooMoo Baby$31.284.5★17,391 rev
Millie Moon Training Pants ~ Size 2T-3T Unisex ~ (72 Count).
Generic$39.010.0★0 rev
Newest
by launch date
Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Spots/ Strawberies 3T
Amazon Essentials$13.8571 rev
Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Rainbow/ Stripes 2T
Amazon Essentials$13.7871 rev
Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)
YIKG$23.504 rev
Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)
YIKG$23.982 rev
Millie Moon Training Pants ~ Size 2T-3T Unisex ~ (72 Count).
Generic$39.010 rev
Trending
90-day click momentumAmazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Rainbow/ Stripes 2T
Amazon Essentials$13.784.4★
Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)
YIKG$23.984.5★
Millie Moon Training Pants ~ Size 2T-3T Unisex ~ (72 Count).
Generic$39.010.0★
Upairy Potty Training Pants Cotton Absorbent Training Underwear for Toddler Boy and Girls 2T-5T Soft Absorbent & Leak-Proof with Characters(4PCS S)
YIKG$23.503.7★
Amazon Essentials Unisex Toddlers Cotton Training Underwear Pack of 4 Spots/ Strawberies 3T
Amazon Essentials$13.854.4★
What buyers say about mama bear pull ups
What buyers praise and complain about, mined from review topics.What buyers love
“They fit very well”
“Very well made”
“They seem comfortable”
“Great training pants”
“Absorbent”
“easy to move around in”
“The design is really cute”
“keep their clothes dry”
“Nice colors and patterns”
“Works great”
What buyers complain about
“Not absorbent”
“Leaks”
“Too small”
“Pay more money for not as great quality”
“Thick”
“they are pretty expensive”
“My daughter peed completely through her clothes AND she didnt fully feel wet”
“Caused horrible allergic reaction rash”
“Too hard material”
“They are not comfortable”
Top return reasons
Common questions
- Is mama bear pull ups profitable to sell on Amazon United States?
- The niche generates $147K/yr across 19 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mama bear pull ups niche?
- 9 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in mama bear pull ups?
- Top complaints mined from reviews: Absorbency, Leak-Proof, Size-Overall. The return rate is 0.9%.
- When does demand for mama bear pull ups peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the mama bear pull ups niche?
- Listings span $13.78–$55.84; the average listing price is $29.00 (sweet spot $15–$100). The average incumbent carries 2,521 reviews — the moat a new listing must climb.