Mama Bear Diapers

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

6.3%

Market size, estimated

$447Ka year

Peak month

March1.8× the quietest month

Top search term

mama bear diapers164K searches a year

Listings sell for $20.57 on average, from $10.73 to $31.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $20.57 that is $62K to $82K a year per listing.

Average price

$20.57inside the $15 to $100 sweet spot

Price range

$10.73–$31.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

$62K–$82K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #37 within Diapering. It carries 30,989 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#37in Diapering

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

30,989per listing

Listings tracked

7

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months