Mam Pacifiers 18-36 Months

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months

367K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

12.0%

Market size, estimated

$518Ka year

Peak month

January1.2× the quietest month

Top search term

tommee tippee pacifier 18-36 months88K searches a year

Listings sell for $11.77 on average, from $5.60 to $23.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $11.77 that is $6K to $9K a year per listing.

Average price

$11.77under the $15 to $100 sweet spot

Price range

$5.60–$23.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #74 within Baby Care. It carries 5,622 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

7.6%

Average rank

#74in Baby Care

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

5,622per listing

Listings tracked

43

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months