mam pacifiers 18-36 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$518K$518K/yr · 367K searches
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Price range
Okay$5.60–$23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,621.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mam pacifiers 18-36 months is a $518K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mam pacifiers 18-36 months market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $471K–$589K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 7.6%
- Avg brand age
- 49 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
6 rising
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
30%
Top 20: 80%
Open market
0%
- MAM40%
- Tommee Tippee31%
- NUK26%
- MaxNova1%
- Nuby1%
- Chicco0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top mam pacifiers 18-36 months search terms
- tommee tippee pacifier 18-36 months88K/yr
- mam pacifiers 18-36 months74K/yr
- nuk pacifier 18-36 months67K/yr
- mam 16+ month pacifier20K/yr
- nuk orthodontic pacifier 18-36 months13K/yr
- nuk 18-36+ month pacifier13K/yr
- 18-36+ month pacifier12K/yr
- mam pacifier 16+ months17K/yr
- mam 16 month pacifier9K/yr
- mam pacifier 18 months6K/yr
Top mam pacifiers 18-36 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAM Air Pacifier for Babies 16+ Months Extra Air Flow for Sensitive Skin Glows in The Dark Developed with Medical Experts BPA-Free Skin Soft Silicone 4 Count Made in Europe
MAM$15.264.9★10,268 rev
NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.594.7★14,517 rev
Tommee Tippee Ultra-Light Silicone Pacifier 18-36 Months Symmetrical One-Piece Design BPA-Free Silicone Binkies Blue/Orange/Green Pack of 4
Tommee Tippee$15.344.8★4,148 rev
Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 18-36m 4 Pack
Tommee Tippee$14.724.8★1,850 rev
Tommee Tippee Night Time Pacifier 18-36 Months Symmetrical Silicone Baglet BPA-Free Binkies Glow in The Dark Technology Green Rainbow Pack of 6
Tommee Tippee$14.494.7★4,218 rev
Newest
by launch dateNUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.5914,517 rev
Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4
Tommee Tippee$11.124,218 rev
NUK Comfy Orthodontic Pacifiers Pink Assorted 18-36 Months 2 Count
NUK$5.606,954 rev
Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 18-36m 4 Pack
Tommee Tippee$14.721,850 rev
Tommee Tippee Ultra-Light StayPut Pacifier One-Piece Silicone Design 18-36m 4 Pack
Tommee Tippee$14.782,059 rev
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
MAM Original Baby Pacifiers 16+ Months Binky for Newborn Babies BPA-Free Skin Soft Silicone Nipple Glows in The Dark Developed with Medical Experts 2 Pack Sterilizer Case Made in Europe
MAM$6.654.8★
NUK First Choice Classic Orthodontic Baby Pacifier 18-36 Months Toddler Pacifier Blue & Orange Baby Must Haves 5-Pack
NUK$9.594.7★
Tommee Tippee NightGlow Pacifiers 18-36 Months Glow in the Dark Symmetrical Nipple 100% BPA Free Silicone Dishwasher and Sterilizer Safe Twilight Tones Pack of 4
Tommee Tippee$11.124.7★
NUK First Choice Classic Orthodontic Baby Pacifier 6-18 Months Baby Pacifier Neutral Baby Must Haves 5-pack
NUK$10.384.7★
What buyers say about mam pacifiers 18-36 months
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“I like these because they clean easily”
“the colors are so pretty”
“Glows Bright”
“Most importantly, they fit comfortably and stay in place well”
“Best investment”
“have held up well”
“It has a fun design”
“easy to use”
“Super lightweight”
What buyers complain about
“Too small”
“They do not in fact glow in the dark at all”
“Water came in when trying to clean”
“NOT the quality I was expecting”
“Product Disintegrating After Less Than 2 Weeks”
“tears easily choking hazard”
“Misleading description”
“the shape just didnt seem appealing to him”
“CHEMICAL SMELL”
“Theyre not pink”
Top return reasons
Common questions
- Is mam pacifiers 18-36 months profitable to sell on Amazon United States?
- The niche generates $518K/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the mam pacifiers 18-36 months niche?
- 6 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mam pacifiers 18-36 months?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Ease Of Cleaning. The return rate is 1.9%.
- When does demand for mam pacifiers 18-36 months peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the mam pacifiers 18-36 months niche?
- Listings span $5.60–$23.54; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 5,622 reviews — the moat a new listing must climb.