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Mam Pacifier Clip

Fail

Prices span $5.02–$9.94, mostly outside the sweet spot, so Mam Pacifier Clip is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$63K/yr133K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
67%top-5 click share · 10 brands · 13 sellers

Flapen Score

Mam Pacifier Clip against its category

The dotted line is the Baby Products average. Past it, Mam Pacifier Clip is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mam Pacifier Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Mam Pacifier Clip 133K times last year and spent an estimated $63K. The top 5 brands take 88% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
6.6%
Market size, estimated
$63Ka year
Peak month
August1.2× the quietest month
Top search term
mam pacifier clip95K searches a year

02 · Price

A sale here is worth $7.15.

Listings sell for $7.15 on average, from $5.02 to $9.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $7.15 that is $4K to $5K a year per listing.

Average price
$7.15under the $15 to $100 sweet spot
Price range
$5.02–$9.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$4K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #76 within Baby Care. It carries 2,970 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#76in Baby Care
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
2,970per listing
Listings tracked
16

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Mam Pacifier Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Brand 131%
  • Brand 224%
  • Brand 316%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 6%)

Demand

Mam Pacifier Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Mam Pacifier Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mam pacifier clip95K/yr
  • mam pacifier holder11K/yr
  • pacifier clip mam7K/yr
  • mam pacifier holder clip7K/yr
  • mam pacifier clips5K/yr
  • mam binky clip4K/yr
  • mam pacifier clip girl4K/yr

Reviews and returns

What reviews say buyers love and hate about Mam Pacifier Clip

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Didn't fit a smoothie pacifier”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mam Pacifier Clip questions

Answered from the same tracked data.