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Mam Bottle Caps

Fail

The top 5 brands take 100% of clicks, so Mam Bottle Caps is a Fail.

Flapen Score
30
30 / 100
Ranks 2,236 of 2,472 Baby Products niches · −14 vs the category median of 44
Market size
$158K/yr177K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 9 sellers

Flapen Score

Mam Bottle Caps against its category

The dotted line is the Baby Products average. Past it, Mam Bottle Caps is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mam Bottle Caps market on Amazon at a glance

Shoppers on Amazon United States searched for Mam Bottle Caps 177K times last year and spent an estimated $158K. All 3 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
9.3%
Market size, estimated
$158Ka year
Peak month
August1.2× the quietest month
Top search term
mam nipples73K searches a year

02 · Price

A sale here is worth $9.61.

Listings sell for $9.61 on average, from $4.16 to $11.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $9.61 that is $10K to $12K a year per listing.

Average price
$9.61under the $15 to $100 sweet spot
Price range
$4.16–$11.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Bottle-Feeding. It carries 3,553 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Bottle-Feeding
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
3,553per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mam Bottle Caps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Mam Bottle Caps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Mam Bottle Caps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mam nipples73K/yr
  • mam bottle nipples50K/yr
  • lansinoh bottle caps13K/yr
  • mam bottles 11 oz5K/yr
  • mam nipple5K/yr
  • mam bottle replacement parts5K/yr
  • mam bottle parts4K/yr
  • pink mam bottles4K/yr
  • mam bottle caps4K/yr
  • mam bottle lids4K/yr

Reviews and returns

What reviews say buyers love and hate about Mam Bottle Caps

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Choking”
2.2%of orders come back
“its waaaaayyyyy to fast she stated choking”
A buyer, on “Choking”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mam Bottle Caps questions

Answered from the same tracked data.