Skip to content

Luvs Size 5

Fail

The top 5 brands take 98% of clicks, so Luvs Size 5 is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$253K/yr170K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
86%top-5 click share · 6 brands · 72 sellers

Flapen Score

Luvs Size 5 against its category

The dotted line is the Baby Products average. Past it, Luvs Size 5 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luvs Size 5 market on Amazon at a glance

Shoppers on Amazon United States searched for Luvs Size 5 170K times last year and spent an estimated $253K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
6.5%
Market size, estimated
$253Ka year
Peak month
June6.6× the quietest month
Top search term
luvs size 5103K searches a year

02 · Price

A sale here is worth $22.93.

Listings sell for $22.93 on average, from $9.80 to $42.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $22.93 that is $29K to $34K a year per listing.

Average price
$22.93inside the $15 to $100 sweet spot
Price range
$9.80–$42.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$29K–$34K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Diapering. It carries 31,732 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#212in Diapering
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
31,732per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Luvs Size 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

72

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 232%
  • Brand 317%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Demand

Luvs Size 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 6.6×

Search terms

Top Luvs Size 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luvs size 5103K/yr
  • pampers baby dry size 520K/yr
  • luvs diapers size 517K/yr
  • luvs size 5 diapers7K/yr
  • size 5 diapers luvs6K/yr
  • diapers size 5 luvs6K/yr
  • size 5 luvs diapers4K/yr
  • luv diapers size 54K/yr
  • pampers size 5 baby dry4K/yr

Reviews and returns

What reviews say buyers love and hate about Luvs Size 5

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“Not leak proof”
A buyer, on “Leak-Proof”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Luvs Size 5 questions

Answered from the same tracked data.