Is luvs size 5 profitable to sell on Amazon United States?

The niche generates $253K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (43/100).

How competitive is the luvs size 5 niche?

6 brands and 72 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in luvs size 5?

Top complaints mined from reviews: Leak-Proof, Allergies, Quality-Overall. The return rate is 0.5%.

When does demand for luvs size 5 peak?

Demand peaks in Jun; the busiest month runs 6.6× the quietest.

What does it cost to enter the luvs size 5 niche?

Listings span $9.80–$42.79; the average listing price is $22.93 (sweet spot $15–$100). The average incumbent carries 31,732 reviews — the moat a new listing must climb.

luvs size 5

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.93

avg listing price — sweet spot $15–$100

Price range

Great$9.80–$42.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$253K

$253K/yr · 170K searches

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Review moat

Bad31,732.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, luvs size 5 is a $253K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

luvs size 5 market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $344K–$459K; units × avg price
Conversion rate: 6.5%
Avg BSR: #212
Page quality: 0%
Prime: 91%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Pampers43%
Born to Love32%
Luvs17%
MaxNova4%
Finihen2%
U0U2%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +6.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 6.6×

Open Trend

Top luvs size 5 search terms

luvs size 5103K/yr +3.3%0.5% conv.
pampers baby dry size 520K/yr +17.0%8.6% conv.
luvs diapers size 517K/yr +20.8%0.3% conv.
luvs size 5 diapers7K/yr +23.0%0.9% conv.
size 5 diapers luvs6K/yr +6.6%0.7% conv.
diapers size 5 luvs6K/yr -5.2%1.0% conv.
size 5 luvs diapers4K/yr +18.7%0.4% conv.
luv diapers size 54K/yr +5.9%0.1% conv.
pampers size 5 baby dry4K/yr -48.3%10.6% conv.

All search terms

Top luvs size 5 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pampers Diapers - Baby Dry - Size 5 132 Count Absorbent Disposable Infant Diaper (Packaging May Vary)

Pampers$42.794.7★97,820 rev

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)

Born to Love$25.554.8★10,323 rev

Luvs Size 4 Baby Diapers Platinum Protection Bluey Diapers for Day & Night Size 4 144 Count (Packaging May Vary)

Luvs$29.984.5★20,790 rev

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Jedi)

Born to Love$25.134.8★10,323 rev

Pampers Diapers - Baby Dry - Size 5 78 Count Absorbent Disposable Infant Diaper (Packaging May Vary)

Pampers$28.084.7★97,820 rev

Newest

by launch date

Finihen Toddler Boys Trainer Underwear Training Briefs Boxer Size 5

Finihen$27.1070 rev

7mo ago

Luvs Diapers Platinum Protection Size 5 24 Count

Luvs$9.800 rev

1y ago

Baby Sun Hat 2-5 Years

MaxNova$14.967,936 rev

4y ago

U0U Toddler Girls Training Pants 4 Pack Baby Girl Cotton Training Underwear Potty Training Underwear Toddler 3T Multicolor

U0U$14.816,144 rev

5y ago

Luvs Size 4 Baby Diapers Platinum Protection Bluey Diapers for Day & Night Size 4 144 Count (Packaging May Vary)

Luvs$29.9820,790 rev

6y ago

What buyers say about luvs size 5

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“extremely well made”

Size-Overall12%

“Good fit”

Advertised Vs Actual Product9%

“Product is exactly as advertised”

Leak-Proof6%

“Great Leak-Free Option”

Absorbency6%

“absorbent”

Design-Overall6%

“The designs are very cute and colorful, which made my little boy excited to wear them and helped a lot with potty training”

Durability6%

“Its impressive how well its retained its shape and how the decal shows no sign of wear and tear”

Value For Money5%

“Great value for the price”

Shape/Style5%

“Its impressive how well its retained its shape and how the decal shows no sign of wear and tear”

Ease Of Use5%

“Very useful”

What buyers complain about

Leak-Proof38%

“Not leak proof”

Allergies17%

“they dont leave a rash like some other off brands do”

Quality-Overall6%

“Not the best”

Durability4%

“Not durability a 3/10”

Color4%

“They are also dyed blue on the inside which I dont care for”

Sleep Quality4%

“Not suitable for over night use”

Smell4%

“Smelly”

Advertised Vs Actual Product4%

“False advertisement”

Hard Feel4%

“The side taps are not as soft nor stretchy as the Huggies little movers”

Stretchability/Expandability/Elasticity4%

“The side taps are not as soft nor stretchy as the Huggies little movers”

Top return reasons

Size-Overall68%

Advertised Vs Actual Product6%

Smell5%

Leak-Proof4%

Value For Money3%

Quality-Overall3%

Color2%

Age Suitability2%

Absorbency2%

Charging1%

Common questions

Is luvs size 5 profitable to sell on Amazon United States?: The niche generates $253K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (43/100).
How competitive is the luvs size 5 niche?: 6 brands and 72 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in luvs size 5?: Top complaints mined from reviews: Leak-Proof, Allergies, Quality-Overall. The return rate is 0.5%.
When does demand for luvs size 5 peak?: Demand peaks in Jun; the busiest month runs 6.6× the quietest.
What does it cost to enter the luvs size 5 niche?: Listings span $9.80–$42.79; the average listing price is $22.93 (sweet spot $15–$100). The average incumbent carries 31,732 reviews — the moat a new listing must climb.