Is luvs size 2 profitable to sell on Amazon United States?

The niche generates $124K/yr across 9 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (39/100).

How competitive is the luvs size 2 niche?

5 brands and 25 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in luvs size 2?

Top complaints mined from reviews: Smell, Moist/Dry, Protection. The return rate is 1.4%.

When does demand for luvs size 2 peak?

Demand peaks in Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the luvs size 2 niche?

Listings span $18.71–$75.01; the average listing price is $29.37 (sweet spot $15–$100). The average incumbent carries 14,942 reviews — the moat a new listing must climb.

luvs size 2

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$29.37

avg listing price — sweet spot $15–$100

Price range

Incredible$18.71–$75.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.1%

90-day search growth — must beat 0% to launch

Market size

Okay$124K

$124K/yr · 61K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,941.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, luvs size 2 is a $124K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

luvs size 2 market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $117K–$147K; units × avg price
Conversion rate: 7.0%
Avg BSR: #923
Page quality: 0%
Prime: 56%
Sponsored: 56%
Out of stock: 6.7%
Avg brand age: 50 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Born to Love43%
Luvs42%
Pampers12%
JAN & JUL2%
Knuckleheads Little Threads2%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — +4.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.1×

Open Trend

Top luvs size 2 search terms

luvs size 243K/yr +1.3%0.3% conv.
luvs diapers size 28K/yr +35.5%0.6% conv.
luvs size 2 diapers4K/yr -7.3%0.5% conv.
size 2 diapers luvs3K/yr +8.3%0.3% conv.
diapers size 2 luvs3K/yr -18.0%0.8% conv.

All search terms

Top luvs size 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Luvs Diapers Size 2 31 Count

Luvs$18.714.5★301 rev

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)

Born to Love$25.554.8★10,323 rev

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)

Born to Love$25.604.8★10,323 rev

Pampers Diapers - Baby Dry - Size 2 112 Count Absorbent Disposable Infant Diaper (Packaging May Vary)

Pampers$28.764.7★97,820 rev

Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years ELI)

Born to Love$25.424.8★10,323 rev

Newest

by launch date

Knuckleheads Little Threads Toddler Baseball Hat - Infant Trucker Hats - Newborn Sun Hat - Baby Snap Back Trucker Mesh Fitted Patch Flat Brim Cap Basket Stuffer Gorros (M 2-5 Years Colt)

Knuckleheads Little Threads$22.511,535 rev

4y ago

Luvs Diapers Size 2 31 Count

Luvs$18.71301 rev

6y ago

JAN & JUL Floppy Beach Sun-Hat for Toddler 100% Cotton (L: 2-5 Years Dots)

JAN & JUL$20.713,627 rev

6y ago

Luvs Ultra Leakguards Diapers Size 2 240 Count

Luvs$75.01207 rev

11y ago

Luvs with Ultra Leak Guards Diapers Size 2 40 Count

Luvs$22.0415 rev

11y ago

What buyers say about luvs size 2

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Pampers are good quality”

Comfort-Overall20%

“Theyre are useful and very comfortable”

Leak-Proof10%

“Havent had a problem with leakage like the other negative reviews”

Absorbency10%

“Okay, so they do seem to be really good absorption with pee”

What buyers complain about

Smell29%

“His clothes were wet shortly after changing his diaper, and besides, as soon as he peed, the smell was incredibly strong and unpleasant”

Moist/Dry19%

“Great fit however these ones are not as absorbent as they say for baby staying dry”

Protection14%

“NO blowout protection in back”

Leak-Proof7%

“leaking all the time”

Quality-Overall7%

“terrible quality”

Allergies5%

“As my baby is getting diaper rash from these diapers”

Absorbency5%

“Great fit however these ones are not as absorbent as they say for baby staying dry”

Top return reasons

Size-Overall71%

Leak-Proof6%

Age Suitability4%

Smell3%

Advertised Vs Actual Product3%

Absorbency2%

Quality-Overall1%

Value For Money1%

Compatibility-Overall1%

Thin1%

Common questions

Is luvs size 2 profitable to sell on Amazon United States?: The niche generates $124K/yr across 9 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (39/100).
How competitive is the luvs size 2 niche?: 5 brands and 25 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in luvs size 2?: Top complaints mined from reviews: Smell, Moist/Dry, Protection. The return rate is 1.4%.
When does demand for luvs size 2 peak?: Demand peaks in Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the luvs size 2 niche?: Listings span $18.71–$75.01; the average listing price is $29.37 (sweet spot $15–$100). The average incumbent carries 14,942 reviews — the moat a new listing must climb.