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Luvs Size 2

Fail

The top 5 brands take 100% of clicks, so Luvs Size 2 is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$124K/yr61K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
89%top-5 click share · 5 brands · 25 sellers

Flapen Score

Luvs Size 2 against its category

The dotted line is the Baby Products average. Past it, Luvs Size 2 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Luvs Size 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Luvs Size 2 61K times last year and spent an estimated $124K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
7.0%
Market size, estimated
$124Ka year
Peak month
December4.1× the quietest month
Top search term
luvs size 243K searches a year

02 · Price

A sale here is worth $29.37.

Listings sell for $29.37 on average, from $18.71 to $75.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $29.37 that is $15K to $22K a year per listing.

Average price
$29.37inside the $15 to $100 sweet spot
Price range
$18.71–$75.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #923 within Diapering. It carries 14,942 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
6.7%
Average rank
#923in Diapering
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
14,942per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Luvs Size 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 242%
  • Brand 312%
  • Brand 42%
  • Brand 52%

Demand

Luvs Size 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.1×

Search terms

Top Luvs Size 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • luvs size 243K/yr
  • luvs diapers size 28K/yr
  • luvs size 2 diapers4K/yr
  • size 2 diapers luvs3K/yr
  • diapers size 2 luvs3K/yr

Reviews and returns

What reviews say buyers love and hate about Luvs Size 2

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Smell”
1.4%of orders come back
“His clothes were wet shortly after changing his diaper, and besides, as soon as he peed, the smell was incredibly strong and unpleasant”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Luvs Size 2 questions

Answered from the same tracked data.