Luvs Newborn Diapers

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

4.6%

Market size, estimated

$62Ka year

Peak month

May3.1× the quietest month

Top search term

luvs size 155K searches a year

Listings sell for $18.48 on average, from $10.42 to $28.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.48 that is $5K to $9K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$10.42–$28.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.3%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #30 within Diapering. It carries 57,725 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

83%

Out of stock, average day

10.3%

Average rank

#30in Diapering

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

57,725per listing

Listings tracked

6

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months