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Lovevery

Fail

The top 5 brands take 100% of clicks, so Lovevery is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$888K/yr1.1M searches / yr
90-day growth
+2.6%search demand this quarter
Competition
69%top-5 click share · 5 brands · 14 sellers

Flapen Score

Lovevery against its category

The dotted line is the Baby Products average. Past it, Lovevery is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lovevery market on Amazon at a glance

Shoppers on Amazon United States searched for Lovevery 1.1M times last year and spent an estimated $888K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $888K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
1.0%
Market size, estimated
$888Ka year
Peak month
December2.3× the quietest month
Top search term
lovevery671K searches a year

02 · Price

A sale here is worth $80.37.

Listings sell for $80.37 on average, from $14.71 to $243.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $80.37 that is $40K to $60K a year per listing.

Average price
$80.37inside the $15 to $100 sweet spot
Price range
$14.71–$243.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$40K–$60K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #151 within Activity & Entertainment. It carries 2,134 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#151in Activity & Entertainment
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,134per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lovevery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Lovevery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lovevery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lovevery671K/yr
  • lovevery toys66K/yr
  • lovery toys76K/yr
  • love every77K/yr
  • lovery54K/yr
  • lovevery play kit23K/yr
  • loveevery18K/yr
  • loverly13K/yr
  • lovevery block set12K/yr
  • lovevery play kits10K/yr

Reviews and returns

What reviews say buyers love and hate about Lovevery

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Value For Money”
3.4%of orders come back
“its so overpriced”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lovevery questions

Answered from the same tracked data.