- Flapen Score
- 35 / 100Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 4435
- Market size
- $888K/yr1.1M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 14 sellers
Flapen Score
Lovevery against its category
The dotted line is the Baby Products average. Past it, Lovevery is stronger. Inside it, weaker.
Market
The Lovevery market on Amazon at a glance
Shoppers on Amazon United States searched for Lovevery 1.1M times last year and spent an estimated $888K. All 5 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $888K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $888Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- lovevery671K searches a year
02 · Price
A sale here is worth $80.37.
Listings sell for $80.37 on average, from $14.71 to $243.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $80.37 that is $40K to $60K a year per listing.
- Average price
- $80.37inside the $15 to $100 sweet spot
- Price range
- $14.71–$243.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $40K–$60K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #151 within Activity & Entertainment. It carries 2,134 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #151in Activity & Entertainment
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,134per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Lovevery products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOVEVERY | The Play Gym | Award Winning For Baby Stage-Based Developmental Activity Gym & Play Mat for Baby to Toddler
- Price
- $141.77
- Rating
- 4.8/5
- Reviews
- 6,866
- Age
- 8y ago

LOVEVERY The Babbler Play Kit with Bonus Book Where is Crews Shoe Birthday Play Kit Montessori Toddler Toy (Best Birthday Gift for 1 Year Old)
- Price
- $146.36
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 1y ago

LOVEVERY | The Block Set | Solid Wood Building Blocks and Shapes + Wooden Storage Box 70 Pieces 18 Colors 20+ Activities Toddler Block Set and Converts into a Pull Car Ages 12 to 48+ months
- Price
- $80.02
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 6y ago

LOVEVERY | The Sensory Strands | The Perfect Play Gym Add On Sensory Montessori Infant Learning Sensory Baby Toys for Newborn Ages 0-12 months
- Price
- $24.33
- Rating
- 4.8/5
- Reviews
- 6,866
- Age
- 6y ago

LOVEVERY | The Music Set | 6 Montessori Musical Instruments & Rhythm Book | Educational Toys for Toddlers & Preschoolers | Simple Songs and Play Guide | Ages 18 Months to 4+ Years
- Price
- $109.92
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 2y ago
Trending
estimated 90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
- Price
- $25.60
- Rating
- 4.8/5
- Reviews
- 10,323
- Age
- 11y ago

JAN & JUL Grow-with-Me Wide Brim Cotton Girls Sun-Hat for Toddler 50+ UPF (L: 2-5 Years Yellow Flower)
- Price
- $22.15
- Rating
- 4.8/5
- Reviews
- 3,221
- Age
- 2y ago

Lovevery Montessori Organic Ball Baby Toy Tummy Time Ball 12+ Weeks
- Price
- $14.71
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 6mo ago

LOVEVERY | The Play Gym | Award Winning For Baby Stage-Based Developmental Activity Gym & Play Mat for Baby to Toddler
- Price
- $141.77
- Rating
- 4.8/5
- Reviews
- 6,866
- Age
- 8y ago

LOVEVERY | The Sensory Strands | The Perfect Play Gym Add On Sensory Montessori Infant Learning Sensory Baby Toys for Newborn Ages 0-12 months
- Price
- $24.33
- Rating
- 4.8/5
- Reviews
- 6,866
- Age
- 6y ago
Newest
by launch date
Lovevery Montessori Organic Ball Baby Toy Tummy Time Ball 12+ Weeks
- Price
- $14.71
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 6mo ago

Lovevery Montessori Rolling Rattle Baby Rattle Starting at 12 Weeks
- Price
- $15.87
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 1y ago

LOVEVERY The Newborn Gift Set Play Gym with Sensory Strands and Looker Play Kit Baby Development Essentials Ages 0+
- Price
- $243.59
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago

LOVEVERY The Babbler Play Kit with Bonus Book Where is Crews Shoe Birthday Play Kit Montessori Toddler Toy (Best Birthday Gift for 1 Year Old)
- Price
- $146.36
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 1y ago

WOODMAM Montessori Toys for Babies 7-12 Months 9 in 1 Educational Wooden Toys Set Includes Object Permanent Box Stacking Cups Mirror Puzzle Ring Stacker and More
- Price
- $51.60
- Rating
- 4.6/5
- Reviews
- 346
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Lovevery83%
- JAN & JUL6%
- WOODMAM5%
- Starrykids4%
- Born to Love2%
- Open — no brand owns it (0%)
Demand
Lovevery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Lovevery search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lovevery671K/yr
- lovevery toys66K/yr
- lovery toys76K/yr
- love every77K/yr
- lovery54K/yr
- lovevery play kit23K/yr
- loveevery18K/yr
- loverly13K/yr
- lovevery block set12K/yr
- lovevery play kits10K/yr
Reviews and returns
What reviews say buyers love and hate about Lovevery
We read the reviews and the return reasons for every product selling here.
“its so overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lovevery questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









