Littleforbig

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

1.0%

Market size, estimated

$476Ka year

Top search term

adult pacifier371K searches a year

Listings sell for $28.57 on average, from $7.61 to $62.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $28.57 that is $0 to $3K a year per listing.

Average price

$28.57inside the $15 to $100 sweet spot

Price range

$7.61–$62.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

49% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #16,983 within Baby Care. It carries 534 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#16,983in Baby Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

534per listing

Listings tracked

234

73 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

73

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months