Skip to content

Little Spoon Baby Food

Fail

The top 5 brands take 100% of clicks, so Little Spoon Baby Food is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$104K/yr120K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
74%top-5 click share · 5 brands · 14 sellers

Flapen Score

Little Spoon Baby Food against its category

The dotted line is the Baby Products average. Past it, Little Spoon Baby Food is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Spoon Baby Food market on Amazon at a glance

Shoppers on Amazon United States searched for Little Spoon Baby Food 120K times last year and spent an estimated $104K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
7.4%
Market size, estimated
$104Ka year
Peak month
July1.5× the quietest month
Top search term
num num baby spoons43K searches a year

02 · Price

A sale here is worth $11.68.

Listings sell for $11.68 on average, from $5.66 to $22.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.68 that is $6K to $9K a year per listing.

Average price
$11.68under the $15 to $100 sweet spot
Price range
$5.66–$22.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Solid Feeding. It carries 16,859 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Solid Feeding
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
16,859per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Little Spoon Baby Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 211%
  • Brand 32%
  • Brand 41%
  • Brand 51%

Demand

Little Spoon Baby Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Little Spoon Baby Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • num num baby spoons43K/yr
  • numnum baby spoon23K/yr
  • nuby spoons10K/yr
  • gootensils14K/yr
  • nuby spoons for baby7K/yr
  • nuby spoon4K/yr
  • num num gootensils3K/yr
  • num num spoon3K/yr
  • training spoon3K/yr
  • numnum spoon2K/yr

Reviews and returns

What reviews say buyers love and hate about Little Spoon Baby Food

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Feeding”
9%of negative reviews mention “Ease Of Feeding”
1.0%of orders come back
“I would not use them to feed my baby”
A buyer, on “Ease Of Feeding”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Little Spoon Baby Food questions

Answered from the same tracked data.