Liquid Soap Base
MaybeAn estimated 0.6% of orders come back. But the average product has 10,141 reviews to catch up to, so Liquid Soap Base is a Maybe.
- Flapen Score
- 54 / 100Top 14% of 2,472 Baby Products niches · +10 vs the category median of 4454
- Market size
- $105K/yr43K searches / yr
- 90-day growth
- +39.1%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 33 sellers
Flapen Score
Liquid Soap Base against its category
The dotted line is the Baby Products average. Past it, Liquid Soap Base is stronger. Inside it, weaker.
Market
The Liquid Soap Base market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Soap Base 43K times last year and spent an estimated $105K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +39.1%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $105Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- castile soap gallon12K searches a year
02 · Price
A sale here is worth $41.28.
Listings sell for $41.28 on average, from $9.37 to $65.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.28 that is $0 to $4K a year per listing.
- Average price
- $41.28inside the $15 to $100 sweet spot
- Price range
- $9.37–$65.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #312 within Baby Care. It carries 10,141 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #312in Baby Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 10,141per listing
- Listings tracked
- 29
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Liquid Soap Base products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WHOLENATURALS Pure Castile Soap Liquid EWG Verified & Certified Palm Oil Free Unscented Natural Mild & Gentle Non-gmo & Vegan - Organic Body Wash Laundry Pet/Dog and Baby Soap - 64 Fl Oz
- Price
- $27.72
- Rating
- 4.7/5
- Reviews
- 11,813
- Age
- 5y ago

FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid
- Price
- $32.37
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 8mo ago

WEBE Naturals Pure Unscented Castile Soap Refill 64 Oz | Face Body Wash Dishes Pets & Laundry
- Price
- $21.69
- Rating
- 4.6/5
- Reviews
- 964
- Age
- 1y ago

Dr. Bronners Pure-Castile Magic Soap Liquid (Peppermint 1 Gallon) Made with Regenerative Organic Certified Oils - For Face Hair Laundry Dishes- Hand Soaps & Body Wash
- Price
- $64.76
- Rating
- 4.8/5
- Reviews
- 70,444
- Age
- 22y ago

Brittanies Pure Organic Castile Liquid Olive Oil Soap Refill 1 Gallon Unscented | Face Body Wash All Purpose Cleaner Dishes Pets Laundry | Vegan Biodegradable Made in USA
- Price
- $33.00
- Rating
- 4.3/5
- Reviews
- 1,327
- Age
- 8y ago
Trending
estimated 90-day click momentum
FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin
- Price
- $32.62
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 4mo ago

EWG Verified 1 Gallon Pure Castile Soap Liquid Lavender Refill Oily Skin
- Price
- $33.47
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 9mo ago

FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill
- Price
- $29.88
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 9mo ago

FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid
- Price
- $32.37
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 8mo ago

Yoken Pure Castile Liquid Soap 64 Oz Unscent Body Hand Wash Dish with Pump
- Price
- $23.53
- Rating
- 4.6/5
- Reviews
- 3,587
- Age
- 9mo ago
Newest
by launch date
FLOWHYET Pure Castile Soap Liquid Unscented 1 Gallon for Dry Skin
- Price
- $32.62
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 4mo ago

Ginger Lily Farms Botanicals Pure Castile Liquid Soap Refill Peppermint Scent 1 Gallon All-Purpose Cleaner for Body Face Hair Dishes Laundry & Pets Non-GMO 100% Vegan & Cruelty-Free
- Price
- $32.33
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 8mo ago

FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid
- Price
- $32.37
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 8mo ago

FLOWHYET EWG Verified Pure Castile Soap Liquid Unscented 1 Gallon Refill
- Price
- $29.88
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 9mo ago

EWG Verified 1 Gallon Pure Castile Soap Liquid Lavender Refill Oily Skin
- Price
- $33.47
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
33
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 90%
Open market
12%
- Dr. Bronner's25%
- WHOLENATURALS19%
- FLOWHYET19%
- WEBE10%
- Yoken8%
- Brittanie's Thyme7%
- Open — no brand owns it (5 brands, 12%)
Demand
Liquid Soap Base search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Liquid Soap Base search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- castile soap gallon12K/yr
- castile laundry soap5K/yr
- castile soap bulk6K/yr
- castile soap liquid gallon5K/yr
- dr bronners pure castile soap gallon4K/yr
- gallon castile soap5K/yr
- dr bronners gallon4K/yr
- dr bronners 1 gallon2K/yr
- dr bronners pure castile soap 1 gallon1K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Soap Base
We read the reviews and the return reasons for every product selling here.
“Smells rancid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Soap Base questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









