lilly pads
Worth a lookShows demand growing +96.9% this quarter, but a small market ($28K/yr) keeps it on the watch list.
Growth
Great+96.9%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.25–$39.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,850avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, lilly pads is a $28K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lilly pads market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $26K–$33K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #395
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
25%
- LilyPadz27%
- KeaBabies13%
- WhistenFla12%
- PietyPet9%
- FFNIU9%
- ZAUGONTW5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +96.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×
Top lilly pads search terms
- lily pads19K/yr
- lilly pads15K/yr
- lily pads for pool5K/yr
- silicone nursing pads4K/yr
- lilypadz3K/yr
- lily padz nursing pads773/yr
- lily padz1K/yr
Top lilly pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LilyPadz Reusable Silicone Nursing Pads Single Pair Regular Size
LilyPadz$22.104.3★1,891 rev
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
KeaBabies$16.234.6★32,721 rev
PietyPet 10pcs Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Aquarium Water Decoration White
PietyPet$9.164.3★612 rev
WhistenFla Floating Lily Pads for Ponds 6Pcs Realistic Lily Pads Leaves Artificial Floating Foam Lotus Leaves Plastic Foam Water Lily Pads Foliage Pond Decor for Pond Pool Koi Fish Patio Aquarium
WhistenFla$6.724.2★748 rev
QUOZUO 22 Pack Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Water Decoration Colorful
QUOZUO$12.934.2★97 rev
Newest
by launch date
YXGTHGQZ 12PCS Artificial Floating Lily Pads Set 8 Realistic Lily Pads 2 Lotus Flowers & 2 Floating Frogs Pond Pool Fountain Water Feature Decorations
YXGTHGQZ$6.9416 rev
haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS
haakaa$21.65818 rev
MHYGKTXRA 6Pcs Floating Lily Pads for Ponds: Realistic Lily Pads Leaves Artificial Floating Foam Lotus Leaves Pond Decor for Pond Pool Koi Fish Patio Aquarium
MHYGKTXRA$5.2514 rev
RAINFLOW 18PCS Lily Pads for Ponds Artificial Pond Plants Floating Flowers for Pool Aquarium Plants Lotus Flower for Fish Koi Pond Accessories for Outdoor Ponds Patio Pond Decorations 3Sizes
RAINFLOW$6.6378 rev
QUOZUO 22 Pack Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Water Decoration Colorful
QUOZUO$12.9397 rev
Trending
90-day click momentumYXGTHGQZ 12PCS Artificial Floating Lily Pads Set 8 Realistic Lily Pads 2 Lotus Flowers & 2 Floating Frogs Pond Pool Fountain Water Feature Decorations
YXGTHGQZ$6.944.2★
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent(Bare Beige M 4.6)
KeaBabies$16.424.6★
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
KeaBabies$16.234.6★
Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Pastel Touch L 5)
KeaBabies$15.474.6★
haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS
haakaa$21.654.5★
What buyers say about lilly pads
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“Good Quality”
“More comfortable”
“No Leakage”
“Fit great”
“Bright color”
“Easy to clean”
“Silicone is very soft and comfortable”
“I also found them to be very useful during the first few weeks of breastfeeding when the baby is latching often”
“easy to use”
What buyers complain about
“NOT leakproof”
“Lifht color doesn't look realistic”
“its too small”
“Not for long term use”
“Look cheap”
“its uncomfortable”
“did not work”
“since it doesnt clean it very well”
“Allergic reaction to material”
“cannot get rid of the chemical smell”
Top return reasons
Common questions
- Is lilly pads profitable to sell on Amazon United States?
- The niche generates $28K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +96.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the lilly pads niche?
- 15 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in lilly pads?
- Top complaints mined from reviews: Leak-Proof, Color, Size-Overall. The return rate is 2.1%.
- When does demand for lilly pads peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.4× the quietest.
- What does it cost to enter the lilly pads niche?
- Listings span $5.25–$39.70; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 4,850 reviews — the moat a new listing must climb.