Lilly Pads
MaybeSearch demand grew +96.9% this quarter. But shoppers spend an estimated $28K a year here, so Lilly Pads is a Maybe.
- Flapen Score
- 55 / 100Top 11% of 2,472 Baby Products niches · +11 vs the category median of 4455
- Market size
- $28K/yr47K searches / yr
- 90-day growth
- +96.9%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 19 sellers
Flapen Score
Lilly Pads against its category
The dotted line is the Baby Products average. Past it, Lilly Pads is stronger. Inside it, weaker.
Market
The Lilly Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Lilly Pads 47K times last year and spent an estimated $28K. The top 5 brands take 69% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +96.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $28Ka year
- Peak month
- June4.4× the quietest month
- Top search term
- lily pads19K searches a year
02 · Price
A sale here is worth $13.08.
Listings sell for $13.08 on average, from $5.25 to $39.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.08 that is $1K to $3K a year per listing.
- Average price
- $13.08under the $15 to $100 sweet spot
- Price range
- $5.25–$39.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #395 within Breastfeeding. It carries 4,850 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #395in Breastfeeding
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 4,850per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Lilly Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LilyPadz Reusable Silicone Nursing Pads Single Pair Regular Size
- Price
- $22.10
- Rating
- 4.3/5
- Reviews
- 1,891
- Age
- 24y ago

Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
- Price
- $16.23
- Rating
- 4.6/5
- Reviews
- 32,721
- Age
- 3y ago

PietyPet 10pcs Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Aquarium Water Decoration White
- Price
- $9.16
- Rating
- 4.3/5
- Reviews
- 612
- Age
- 4y ago

WhistenFla Floating Lily Pads for Ponds 6Pcs Realistic Lily Pads Leaves Artificial Floating Foam Lotus Leaves Plastic Foam Water Lily Pads Foliage Pond Decor for Pond Pool Koi Fish Patio Aquarium
- Price
- $6.72
- Rating
- 4.2/5
- Reviews
- 748
- Age
- 5y ago

QUOZUO 22 Pack Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Water Decoration Colorful
- Price
- $12.93
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
Trending
estimated 90-day click momentum
YXGTHGQZ 12PCS Artificial Floating Lily Pads Set 8 Realistic Lily Pads 2 Lotus Flowers & 2 Floating Frogs Pond Pool Fountain Water Feature Decorations
- Price
- $6.94
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 6mo ago

Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent(Bare Beige M 4.6)
- Price
- $16.42
- Rating
- 4.6/5
- Reviews
- 32,721
- Age
- 3y ago

Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Neutrals L 5)
- Price
- $16.23
- Rating
- 4.6/5
- Reviews
- 32,721
- Age
- 3y ago

Organic Nursing Pads - 14 Washable Breast Pads for Breastfeeding Wash Bag Viscose Derived from Bamboo Reusable Nipple Covers for Breastfeeding Essentials Soft & Absorbent (Pastel Touch L 5)
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 32,721
- Age
- 7y ago

haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS
- Price
- $21.65
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 11mo ago
Newest
by launch date
YXGTHGQZ 12PCS Artificial Floating Lily Pads Set 8 Realistic Lily Pads 2 Lotus Flowers & 2 Floating Frogs Pond Pool Fountain Water Feature Decorations
- Price
- $6.94
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 6mo ago

haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS
- Price
- $21.65
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 11mo ago

MHYGKTXRA 6Pcs Floating Lily Pads for Ponds: Realistic Lily Pads Leaves Artificial Floating Foam Lotus Leaves Pond Decor for Pond Pool Koi Fish Patio Aquarium
- Price
- $5.25
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

RAINFLOW 18PCS Lily Pads for Ponds Artificial Pond Plants Floating Flowers for Pool Aquarium Plants Lotus Flower for Fish Koi Pond Accessories for Outdoor Ponds Patio Pond Decorations 3Sizes
- Price
- $6.63
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 1y ago

QUOZUO 22 Pack Artificial Floating Foam Lotus Flowers with Artificial Frog Lotus Leaves Lily Pads for Lake Pond Plants Ornaments for Pool Water Decoration Colorful
- Price
- $12.93
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
19
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
25%
- LilyPadz27%
- KeaBabies13%
- WhistenFla12%
- PietyPet9%
- FFNIU9%
- ZAUGONTW5%
Demand
Lilly Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×
Search terms
Top Lilly Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lily pads19K/yr
- lilly pads15K/yr
- lily pads for pool5K/yr
- silicone nursing pads4K/yr
- lilypadz3K/yr
- lily padz nursing pads773/yr
- lily padz1K/yr
Reviews and returns
What reviews say buyers love and hate about Lilly Pads
We read the reviews and the return reasons for every product selling here.
“NOT leakproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lilly Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









