Lavender Shampoo and Conditioner

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+4.0%

Conversion, latest week

11.4%

Market size, estimated

$220Ka year

Peak month

August1.7× the quietest month

Top search term

honest shampoo and conditioner68K searches a year

Listings sell for $14.09 on average, from $8.32 to $24.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $14.09 that is $21K to $28K a year per listing.

Average price

$14.09under the $15 to $100 sweet spot

Price range

$8.32–$24.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$21K–$28K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Baby Care. It carries 21,987 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#244in Baby Care

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

21,987per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months