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Lavender Powder

Fail

Shoppers spend an estimated $88K a year here, so Lavender Powder is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$88K/yr116K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
55%top-5 click share · 21 brands · 750 sellers

Flapen Score

Lavender Powder against its category

The dotted line is the Baby Products average. Past it, Lavender Powder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Powder 116K times last year and spent an estimated $88K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
7.1%
Market size, estimated
$88Ka year
Peak month
June1.8× the quietest month
Top search term
lavender baby powder34K searches a year

02 · Price

A sale here is worth $10.66.

Listings sell for $10.66 on average, from $2.03 to $28.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.66 that is $3K to $5K a year per listing.

Average price
$10.66under the $15 to $100 sweet spot
Price range
$2.03–$28.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #97 within Baby Care. It carries 5,909 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#97in Baby Care
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,909per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
74 months

Products

Top Lavender Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

750

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 93%

Open market

21%

  • Johnson's Baby28%
  • HealthWise15%
  • Equate14%
  • Amazon Basics10%
  • Yardley7%
  • 365 by Whole Foods Market5%

Demand

Lavender Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Lavender Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavender baby powder34K/yr
  • baby powder lavender15K/yr
  • scented baby powder11K/yr
  • baby powder scented8K/yr
  • johnson baby powder lavender12K/yr
  • lavender body powder7K/yr
  • johnsons lavender baby powder9K/yr
  • lavender powder body6K/yr
  • johnsons baby powder lavender6K/yr
  • johnson baby powder lavender scent4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Powder

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
0.3%of orders come back
“Unpleasant smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lavender Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data