Lavender Powder
FailShoppers spend an estimated $88K a year here, so Lavender Powder is a Fail.
- Flapen Score
- 48 / 100Top 33% of 2,472 Baby Products niches · +4 vs the category median of 4448
- Market size
- $88K/yr116K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 750 sellers
Flapen Score
Lavender Powder against its category
The dotted line is the Baby Products average. Past it, Lavender Powder is stronger. Inside it, weaker.
Market
The Lavender Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Powder 116K times last year and spent an estimated $88K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $88Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- lavender baby powder34K searches a year
02 · Price
A sale here is worth $10.66.
Listings sell for $10.66 on average, from $2.03 to $28.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.66 that is $3K to $5K a year per listing.
- Average price
- $10.66under the $15 to $100 sweet spot
- Price range
- $2.03–$28.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #97 within Baby Care. It carries 5,909 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 89%
- Out of stock, average day
- 2.6%
- Average rank
- #97in Baby Care
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 5,909per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Lavender Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz
- Price
- $4.99
- Rating
- 4.8/5
- Reviews
- 32,046
- Age
- 19y ago

HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 754
- Age
- 8mo ago

Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

Equate Pure Cornstarch Baby Powder With Lavender and Chamomile 22oz by Judastice
- Price
- $9.51
- Rating
- 4.3/5
- Reviews
- 389
- Age
- 6y ago

Yardley English Lavender Perfumed Talc | 250g ( 8.81 Ounce) | Pack of 1
- Price
- $7.39
- Rating
- 4.6/5
- Reviews
- 2,360
- Age
- 14y ago
Trending
estimated 90-day click momentum
Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

Johnsons Lavender Baby Powder with Naturally Derived Cornstarch Hypoallergenic and Paraben Free 15 oz (Pack of 2)
- Price
- $28.77
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 3y ago

Baby Powder Talc-Free Real Vanilla Amber Natural Scent Cornstarch Free Arrowroot and Clay Based Powder Synthetic Fragrance Free Oras Amazing Herbal 2.5 oz
- Price
- $12.40
- Rating
- 4.3/5
- Reviews
- 1,403
- Age
- 9y ago

Shower to Shower Morning Fresh Body Powder with Lavender for Men & Women Talc Free Sweat Absorbing Prevents Chafing & Odor Deodorizing All Over Body Powder for Long Lasting Freshness 13 OZ
- Price
- $5.30
- Rating
- 4.7/5
- Reviews
- 2,464
- Age
- 14y ago

HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 754
- Age
- 8mo ago
Newest
by launch date
Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 82
- Age
- 2mo ago

HealthWise Corn Starch Baby Powder | Soothing Lavender Scent | Talc Free | Paraben & Phthalate Free | Absorbs Moisture | 15 oz (425g)
- Price
- $5.97
- Rating
- 4.2/5
- Reviews
- 754
- Age
- 8mo ago

Equate Lavender Pure Cornstach Baby Powder. Hypoallergenic (22 Oz Pack of 2)
- Price
- $23.90
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago

Greenwich Bay Trading Company Lavender Chamomile Dusting Powder - 4 oz Gentle Talc-Free Body Powder with Soothing Lavender & Chamomile Ideal for All Skin Types
- Price
- $8.74
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 1y ago

SoCal Suds & Company - Natural Baby Powder Talc-Free - Newborn Essentials with Arrowroot Powder Kaolin Aspen Bark Extract for Soft Soothing Protected Skin - Gentle Absorption - Lavender 4oz
- Price
- $16.95
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
750
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
21%
- Johnson's Baby28%
- HealthWise15%
- Equate14%
- Amazon Basics10%
- Yardley7%
- 365 by Whole Foods Market5%
Demand
Lavender Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Lavender Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lavender baby powder34K/yr
- baby powder lavender15K/yr
- scented baby powder11K/yr
- baby powder scented8K/yr
- johnson baby powder lavender12K/yr
- lavender body powder7K/yr
- johnsons lavender baby powder9K/yr
- lavender powder body6K/yr
- johnsons baby powder lavender6K/yr
- johnson baby powder lavender scent4K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Powder
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









