Is lavender powder profitable to sell on Amazon United States?

The niche generates $88K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (48/100).

How competitive is the lavender powder niche?

21 brands and 750 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in lavender powder?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for lavender powder peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the lavender powder niche?

Listings span $2.03–$28.77; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 5,909 reviews — the moat a new listing must climb.

lavender powder

Skip it

A small market ($88K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Price range

Good$2.03–$28.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.66

avg listing price — sweet spot $15–$100

Review moat

Bad5,909.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Market size

Bad$88K

$88K/yr · 116K searches

According to Flapen's Amazon United States niche tracking, lavender powder is a $88K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lavender powder market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $107K–$133K; units × avg price
Conversion rate: 7.1%
Avg BSR: #97
Page quality: 0%
Prime: 89%
Sponsored: 59%
Out of stock: 2.6%
Avg brand age: 74 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

750

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

21%

Johnson's Baby28%
HealthWise15%
Equate14%
Amazon Basics10%
Yardley7%
365 by Whole Foods Market5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top lavender powder search terms

lavender baby powder34K/yr -10.1%8.6% conv.
baby powder lavender15K/yr -6.2%9.7% conv.
scented baby powder11K/yr +22.8%4.0% conv.
baby powder scented8K/yr +32.0%3.5% conv.
johnson baby powder lavender12K/yr -16.2%6.9% conv.
lavender body powder7K/yr +4.1%7.2% conv.
johnsons lavender baby powder9K/yr -10.9%5.5% conv.
lavender powder body6K/yr -14.6%11.7% conv.
johnsons baby powder lavender6K/yr -7.6%7.4% conv.
johnson baby powder lavender scent4K/yr -13.2%8.9% conv.

All search terms

Top lavender powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E for Delicate Skin Hypoallergenic Free of Parabens Phthalates & Dyes for Gentle Baby Skin Care 15 oz

Johnson's Baby$4.994.8★32,046 rev

HealthWise$5.974.2★754 rev

Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack

Amazon Basics$3.994.7★82 rev

Equate Pure Cornstarch Baby Powder With Lavender and Chamomile 22oz by Judastice

Equate$9.514.3★389 rev

Yardley English Lavender Perfumed Talc | 250g ( 8.81 Ounce) | Pack of 1

Yardley$7.394.6★2,360 rev

Newest

by launch date

Amazon Basics Lavender and Chamomile Cornstarch Baby Powder Hypoallergenic 15 oz 1 Pack

Amazon Basics$3.9982 rev

2mo ago

HealthWise$5.97754 rev

8mo ago

Equate Lavender Pure Cornstach Baby Powder. Hypoallergenic (22 Oz Pack of 2)

Generic$23.9020 rev

1y ago

Greenwich Bay Trading Company Lavender Chamomile Dusting Powder - 4 oz Gentle Talc-Free Body Powder with Soothing Lavender & Chamomile Ideal for All Skin Types

Greenwich Bay Trading Company$8.74202 rev

1y ago

SoCal Suds & Company - Natural Baby Powder Talc-Free - Newborn Essentials with Arrowroot Powder Kaolin Aspen Bark Extract for Soft Soothing Protected Skin - Gentle Absorption - Lavender 4oz

SoCal Suds & Company$16.95212 rev

2y ago

What buyers say about lavender powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Fresh scent”

Quality-Overall10%

“A reliable product”

Value For Money6%

“Reasonably priced”

Advertised Vs Actual Product4%

“As advertised”

Moist/Dry4%

“absorbs moisture well”

Soft Feel4%

“Soft to the touch”

Size-Overall3%

“Perfect fit”

Allergies2%

“helps with rashes”

Efficiency2%

“Wonderful powder that works”

Durability1%

“Has many uses - always consistent”

What buyers complain about

Smell32%

“Unpleasant smell”

Size-Overall14%

“Bigger container”

Value For Money6%

“way too expensive”

Allergies4%

“Allergic reaction”

Hard Feel4%

“Feels coarse, almost crumbly”

Advertised Vs Actual Product3%

“False advertisement”

Leak-Proof2%

“leaked all out”

Texture/Consistency-Overall2%

“The texture is OFF”

Ease Of Use2%

“Hard to get open”

Quality-Overall2%

“not as good or fine as Johnson's or Equate”

Top return reasons

Smell48%

Size-Overall15%

Advertised Vs Actual Product14%

Leak-Proof4%

Value For Money4%

Functionality-Overall3%