Lavender Baby Wash

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

11.5%

Market size, estimated

$147Ka year

Peak month

November1.8× the quietest month

Top search term

lavender baby wash20K searches a year

Listings sell for $11.72 on average, from $3.02 to $24.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.72 that is $6K to $9K a year per listing.

Average price

$11.72under the $15 to $100 sweet spot

Price range

$3.02–$24.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Baby Care. It carries 18,273 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#106in Baby Care

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

18,273per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months