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Lavender Baby Lotion

Fail

The products selling today already average 4.7★, so Lavender Baby Lotion is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$131K/yr118K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
67%top-5 click share · 11 brands · 549 sellers

Flapen Score

Lavender Baby Lotion against its category

The dotted line is the Baby Products average. Past it, Lavender Baby Lotion is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Baby Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Baby Lotion 118K times last year and spent an estimated $131K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
10.5%
Market size, estimated
$131Ka year
Peak month
January2.1× the quietest month
Top search term
lavender baby lotion25K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $4.84 to $23.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.46 that is $5K to $8K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$4.84–$23.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Baby Care. It carries 10,445 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Baby Care
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
10,445per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Lavender Baby Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

549

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 220%
  • Brand 320%
  • Brand 411%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Lavender Baby Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Lavender Baby Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender baby lotion25K/yr
  • jergens baby lotion14K/yr
  • baby lavender lotion8K/yr
  • aveeno baby lotion lavender8K/yr
  • baby lotion lavender9K/yr
  • baby magic lavender lotion6K/yr
  • honest lavender lotion6K/yr
  • baby calming lotion5K/yr
  • aveeno baby calming comfort lotion5K/yr
  • aveeno calming lotion5K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Baby Lotion

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.4%of orders come back
“Heavily scented”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lavender Baby Lotion questions

Answered from the same tracked data.