Lavender Baby Lotion
FailThe products selling today already average 4.7★, so Lavender Baby Lotion is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $131K/yr118K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 549 sellers
Flapen Score
Lavender Baby Lotion against its category
The dotted line is the Baby Products average. Past it, Lavender Baby Lotion is stronger. Inside it, weaker.
Market
The Lavender Baby Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Baby Lotion 118K times last year and spent an estimated $131K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $131Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- lavender baby lotion25K searches a year
02 · Price
A sale here is worth $10.46.
Listings sell for $10.46 on average, from $4.84 to $23.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $10.46 that is $5K to $8K a year per listing.
- Average price
- $10.46under the $15 to $100 sweet spot
- Price range
- $4.84–$23.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Baby Care. It carries 10,445 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Baby Care
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 10,445per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Lavender Baby Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Nourishing Prebiotic Oatmeal Paraben- & Phthalate-Free 18 fl. oz
- Price
- $11.61
- Rating
- 4.8/5
- Reviews
- 18,893
- Age
- 11y ago

Jergens Baby Calming Lotion Baby Calming Lotion Lavender Baby Lotion Baby Moisturizer with Shea Butter and Lavender Oil 16.8 Fl Oz
- Price
- $8.71
- Rating
- 4.8/5
- Reviews
- 804
- Age
- 1y ago

The Honest Company Hydrating Face Body Lotion Fast Absorbing Naturally Derived Hypoallergenic Lavender Calm 8.5 fl oz
- Price
- $9.72
- Rating
- 4.5/5
- Reviews
- 14,819
- Age
- 9y ago

Johnsons Baby Bedtime Lotion Soothing NaturalCalm Aromas Gentle Nighttime Baby Lotion Helps Relax & Soothe Hydrating No added Parabens & Dyes 27.1 fl. oz
- Price
- $8.44
- Rating
- 4.8/5
- Reviews
- 15,932
- Age
- 8y ago

Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Baby Lotion Natural Oatmeal & Dimethicone Paraben- & Phthalate-Free 8 fl. oz
- Price
- $6.17
- Rating
- 4.8/5
- Reviews
- 18,893
- Age
- 10y ago
Trending
estimated 90-day click momentum
Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago

Jergens Baby Calming Head to Toe Liquid Baby Wash Body Wash and Shampoo Tear Free 20 Fl Oz
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 822
- Age
- 1y ago

Johnsons Moisturizing Bedtime Baby Lotion with Coconut Oil & NaturalCalm Aromas to Help Relax Baby Hypoallergenic & Free of Parabens Phthalates & Dyes Mild Baby Skin Care 13.6 fl. oz
- Price
- $5.37
- Rating
- 4.8/5
- Reviews
- 15,932
- Age
- 8y ago

Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Nourishing Prebiotic Oatmeal No Added Parabens 12 fl. oz
- Price
- $8.81
- Rating
- 4.8/5
- Reviews
- 18,893
- Age
- 11mo ago

Johnsons Baby Bedtime Lotion Soothing NaturalCalm Aromas Gentle Nighttime Baby Lotion Helps Relax & Soothe Hydrating No added Parabens & Dyes 27.1 fl. oz
- Price
- $8.44
- Rating
- 4.8/5
- Reviews
- 15,932
- Age
- 8y ago
Newest
by launch date
Aveeno Baby Calming Comfort Moisturizing Body Lotion with Relaxing Lavender & Vanilla Scents Non-Greasy Nourishing Prebiotic Oatmeal No Added Parabens 12 fl. oz
- Price
- $8.81
- Rating
- 4.8/5
- Reviews
- 18,893
- Age
- 11mo ago

Jergens Baby Calming Head to Toe Liquid Baby Wash Body Wash and Shampoo Tear Free 20 Fl Oz
- Price
- $8.68
- Rating
- 4.6/5
- Reviews
- 822
- Age
- 1y ago

Jergens Baby Calming Lotion Baby Calming Lotion Lavender Baby Lotion Baby Moisturizer with Shea Butter and Lavender Oil 16.8 Fl Oz
- Price
- $8.71
- Rating
- 4.8/5
- Reviews
- 804
- Age
- 1y ago

Jergens Baby Soothing Sensitive Skin Cream Cream for Infant Dry Skin Baby Cream for Dry Skin Pediatrician-tested Fragrance-free 8 Fl Oz
- Price
- $7.65
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 1y ago

Baby Magic Calming Baby Bath 16.5 Fl Oz
- Price
- $4.84
- Rating
- 4.7/5
- Reviews
- 9,958
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
549
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
8%
- Aveeno Baby33%
- Johnson's Baby20%
- Jergens20%
- The Honest Company11%
- Baby Magic5%
- Earth Mama3%
- Open — no brand owns it (5 brands, 8%)
Demand
Lavender Baby Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Lavender Baby Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lavender baby lotion25K/yr
- jergens baby lotion14K/yr
- baby lavender lotion8K/yr
- aveeno baby lotion lavender8K/yr
- baby lotion lavender9K/yr
- baby magic lavender lotion6K/yr
- honest lavender lotion6K/yr
- baby calming lotion5K/yr
- aveeno baby calming comfort lotion5K/yr
- aveeno calming lotion5K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Baby Lotion
We read the reviews and the return reasons for every product selling here.
“Heavily scented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Baby Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









