Lansinoh Pacifier

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

1.4%

Market size, estimated

$201Ka year

Peak month

February1.8× the quietest month

Top search term

ninni co pacifier336K searches a year

Listings sell for $12.37 on average, from $4.37 to $19.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.37 that is $9K to $12K a year per listing.

Average price

$12.37under the $15 to $100 sweet spot

Price range

$4.37–$19.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

2.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #55 within Baby Care. It carries 13,502 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#55in Baby Care

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

13,502per listing

Listings tracked

23

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months