Lamb Lovey
FailDemand is soft, at -39.9% this quarter, so Lamb Lovey is a Fail.
- Flapen Score
- 29 / 100Ranks 2,266 of 2,472 Baby Products niches · −15 vs the category median of 4429
- Market size
- $58K/yr79K searches / yr
- 90-day growth
- -39.9%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 140 sellers
Flapen Score
Lamb Lovey against its category
The dotted line is the Baby Products average. Past it, Lamb Lovey is stronger. Inside it, weaker.
Market
The Lamb Lovey market on Amazon at a glance
Shoppers on Amazon United States searched for Lamb Lovey 79K times last year and spent an estimated $58K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -39.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $58Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- jellycat lamb27K searches a year
02 · Price
A sale here is worth $26.08.
Listings sell for $26.08 on average, from $9.69 to $57.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.08 that is $0 to $3K a year per listing.
- Average price
- $26.08inside the $15 to $100 sweet spot
- Price range
- $9.69–$57.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #210 within Bedding. It carries 3,433 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 89%
- Out of stock, average day
- 12.8%
- Average rank
- #210in Bedding
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 3,433per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Lamb Lovey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive
- Price
- $57.89
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 5mo ago

CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls Boys Minky Front and Back with Animal Face (Ivory Sheep)
- Price
- $9.69
- Rating
- 4.8/5
- Reviews
- 1,426
- Age
- 3y ago

Jellycat Little Lamb Stuffed Animal 7 inches - Lamb and Sheep Plush Toy - Classic Childrens Gift
- Price
- $32.99
- Rating
- 4.8/5
- Reviews
- 990
- Age
- 6y ago

Jellycat Bashful Lamb Soother 13.5 inches - Security Blanket & Lovey for Babies - Baby Gift
- Price
- $51.71
- Rating
- 4.7/5
- Reviews
- 432
- Age
- 9y ago

Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Lamb
- Price
- $19.69
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 1y ago
Trending
estimated 90-day click momentum
Jellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive
- Price
- $57.89
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 5mo ago

BEILIMU Baby Security Blanket for Boys Girls Lovey Soft for Newborn Cute Lamb Snuggle Toy Plush Stuffed Animal White 16 Inch
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 2y ago

Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Lamb
- Price
- $19.69
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 1y ago

Lovey for Baby Soft Security Blanket Snuggle Stuffed Animals Toy Girl & Boy Bear&Lamb Lovey Comforter Toy for Babies 0-12months Baby Gifts for Infant and Toddler (Beige-Lamb)
- Price
- $14.47
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 1y ago

CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls Boys Minky Front and Back with Animal Face (Ivory Sheep)
- Price
- $9.69
- Rating
- 4.8/5
- Reviews
- 1,426
- Age
- 3y ago
Newest
by launch date
Jellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive
- Price
- $57.89
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 5mo ago

Mary Meyer Lovey for Babies Again Friends Soft Snuggle Toy Made from Recycled Materials 11-Inches Lamb
- Price
- $19.69
- Rating
- 4.9/5
- Reviews
- 171
- Age
- 1y ago

Lovey for Baby Soft Security Blanket Snuggle Stuffed Animals Toy Girl & Boy Bear&Lamb Lovey Comforter Toy for Babies 0-12months Baby Gifts for Infant and Toddler (Beige-Lamb)
- Price
- $14.47
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 1y ago

BEILIMU Baby Security Blanket for Boys Girls Lovey Soft for Newborn Cute Lamb Snuggle Toy Plush Stuffed Animal White 16 Inch
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 848
- Age
- 2y ago

CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls Boys Minky Front and Back with Animal Face (Ivory Sheep)
- Price
- $9.69
- Rating
- 4.8/5
- Reviews
- 1,426
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
140
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Jellycat67%
- CREVENT12%
- Mary Meyer10%
- SILI FACTORY4%
- Pro Goleem4%
- BEILIMU3%
- Open — no brand owns it (0%)
Demand
Lamb Lovey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.1×
Search terms
Top Lamb Lovey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jellycat lamb27K/yr
- lamb lovey11K/yr
- lamby baby blanket10K/yr
- lamb jellycat11K/yr
- jellycat sheep7K/yr
- jelly cat lamb7K/yr
- lamb baby blanket4K/yr
- sheep jellycat3K/yr
Reviews and returns
What reviews say buyers love and hate about Lamb Lovey
We read the reviews and the return reasons for every product selling here.
“Larger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lamb Lovey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









