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Lactation Massager

Fail

The top 5 products take 93% of clicks, so Lactation Massager is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$717K/yr403K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 19 sellers

Flapen Score

Lactation Massager against its category

The dotted line is the Baby Products average. Past it, Lactation Massager is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactation Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Lactation Massager 403K times last year and spent an estimated $717K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $717K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
5.4%
Market size, estimated
$717Ka year
Peak month
January1.3× the quietest month
Top search term
lactation massager138K searches a year

02 · Price

A sale here is worth $32.97.

Listings sell for $32.97 on average, from $16.20 to $75.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $32.97 that is $99K to $132K a year per listing.

Average price
$32.97inside the $15 to $100 sweet spot
Price range
$16.20–$75.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$99K–$132K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Breastfeeding. It carries 3,327 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Breastfeeding
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
3,327per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lactation Massager products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

$0$108K$215K$323K$430K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

19

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Momcozy56%
  • LaVie20%
  • Frida Mom16%
  • Baby Uma2%
  • NCVI2%
  • plusOne2%
  • Open — no brand owns it (0%)

Demand

Lactation Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Black Friday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lactation Massager search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lactation massager138K/yr
  • breast massager64K/yr
  • breast massager for breast feeding67K/yr
  • lactation massager with heat20K/yr
  • momcozy lactation massager16K/yr
  • breast massager for clogged ducts11K/yr
  • momcozy massager11K/yr
  • lavie lactation massager13K/yr
  • momcozy breast massager9K/yr
  • boob massager11K/yr

Reviews and returns

What reviews say buyers love and hate about Lactation Massager

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Charging”
6.7%of orders come back
“Wont charge”
A buyer, on “Charging”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lactation Massager questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data