la roche posay sunscreen kids
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+190.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.45avg listing price — sweet spot $15–$100
Price range
Incredible$14.96–$36.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,614.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, la roche posay sunscreen kids is a $60K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
la roche posay sunscreen kids market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $79K–$106K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- La Roche-Posay95%
- BLUE LIZARD5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +190.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.8×
Top la roche posay sunscreen kids search terms
- la roche posay sunscreen kids18K/yr
- la roche posay kids sunscreen10K/yr
- la roche posay kids5K/yr
Top la roche posay sunscreen kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
La Roche-Posay$31.414.7★1,139 rev
La Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
La Roche-Posay$23.344.7★1,139 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$36.074.7★1,448 rev
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
BLUE LIZARD$14.964.6★10,733 rev
Newest
by launch dateLa Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
La Roche-Posay$23.341,139 rev
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$36.071,448 rev
La Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
La Roche-Posay$31.411,139 rev
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
BLUE LIZARD$14.9610,733 rev
Trending
90-day click momentumBlue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
BLUE LIZARD$14.964.6★
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 100 Sunscreen For Body & Face Broad Spectrum SPF + Antioxidants Oil Free For Sun Sensitive Skin Oxybenzone Free
La Roche-Posay$36.074.7★
La Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
La Roche-Posay$23.344.7★
La Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
La Roche-Posay$31.414.7★
What buyers say about la roche posay sunscreen kids
What buyers praise and complain about, mined from review topics.What buyers love
“just bought based on the excellent ratings”
“I also appreciate that it works well for sensitive skin”
“it is great protection”
“Well worth the money spent”
“I like that it doesnt have a strong scent”
“doesnt cause skin irritation”
“makes you very white”
“is a nice option when I want something dependable for daily use”
“Applies great”
“is defirnatly water resistant”
What buyers complain about
“Allergic Reaction”
“This is the worst sunscreen for children”
“This is an expensive lesson”
“No white cast”
“It leaves a bit of an oily residue on the skin when applied”
“One of the inactive ingredients is aluminum”
“how it is impossibly aware of any cream-like substance whatsoever on it. refusing to ever absorb it”
“hard to apply”
“It leaves a bit of an oily residue on the skin when applied”
“Believe me, you need sunscreen, youll be glad you did as your sun loving girl friends wrinkle up and look older for not using it”
Top return reasons
Common questions
- Is la roche posay sunscreen kids profitable to sell on Amazon United States?
- The niche generates $60K/yr across 4 tracked products. 90-day search growth is +190.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the la roche posay sunscreen kids niche?
- 2 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in la roche posay sunscreen kids?
- Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.6%.
- When does demand for la roche posay sunscreen kids peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.8× the quietest.
- What does it cost to enter the la roche posay sunscreen kids niche?
- Listings span $14.96–$36.07; the average listing price is $26.45 (sweet spot $15–$100). The average incumbent carries 3,615 reviews — the moat a new listing must climb.