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Kyte Baby Sleep Sack

Fail

The top 5 brands take 100% of clicks, so Kyte Baby Sleep Sack is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$541K/yr1.1M searches / yr
90-day growth
-2.2%search demand this quarter
Competition
55%top-5 click share · 5 brands · 6 sellers

Flapen Score

Kyte Baby Sleep Sack against its category

The dotted line is the Baby Products average. Past it, Kyte Baby Sleep Sack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kyte Baby Sleep Sack market on Amazon at a glance

Shoppers on Amazon United States searched for Kyte Baby Sleep Sack 1.1M times last year and spent an estimated $541K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
1.3%
Market size, estimated
$541Ka year
Peak month
November1.4× the quietest month
Top search term
kyte baby sleep sack601K searches a year

02 · Price

A sale here is worth $39.86.

Listings sell for $39.86 on average, from $14.18 to $70.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $39.86 that is $10K to $20K a year per listing.

Average price
$39.86inside the $15 to $100 sweet spot
Price range
$14.18–$70.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Bedding. It carries 1,274 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#130in Bedding
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,274per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kyte Baby Sleep Sack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

0%

  • Brand 158%
  • Brand 229%
  • Brand 310%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Kyte Baby Sleep Sack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kyte Baby Sleep Sack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kyte baby sleep sack601K/yr
  • bubble panda sleep sack85K/yr
  • kyte sleep sack74K/yr
  • purcomfy46K/yr
  • purcomfy sleep sack69K/yr
  • bubblepanda50K/yr
  • kyte baby sleep sack 1.0 tog25K/yr
  • bubble panda18K/yr
  • pur comfy sleep sack21K/yr
  • bubblepanda sleep sack16K/yr

Reviews and returns

What reviews say buyers love and hate about Kyte Baby Sleep Sack

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
15%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Way too wide”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kyte Baby Sleep Sack questions

Answered from the same tracked data.