Is kuromi light profitable to sell on Amazon United States?

The niche generates $18K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (42/100).

How competitive is the kuromi light niche?

12 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in kuromi light?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Quality-Overall. The return rate is 1.9%.

When does demand for kuromi light peak?

Demand peaks in Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the kuromi light niche?

Listings span $10.06–$39.59; the average listing price is $22.26 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

kuromi light

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Avg price

Great$22.26

avg listing price — sweet spot $15–$100

Review moat

Great228.65

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.06–$39.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 42K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, kuromi light is a $18K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kuromi light market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $22K–$28K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,504
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 20.7%
Avg brand age: 27 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

Get Trend29%
sunduck14%
leuaxmy14%
COBIKU12%
PILOYINDE8%
Ukonic6%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -27.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 5.4×

Open Trend

Top kuromi light search terms

kuromi night light12K/yr -17.4%2.6% conv.
kuromi light13K/yr -34.8%2.7% conv.
kuromi lamp11K/yr -28.4%1.0% conv.
kuromi led light3K/yr -26.7%1.7% conv.
kuromi neon light3K/yr -27.2%1.1% conv.

All search terms

Top kuromi light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Get Trend Kuromi Sanrio Silicone Night Light for Girls Teens Women 3 Light Modes Portable Rechargeable Dimmable Bedside LED Lamp Kawaii Gifts for Girls (Kuromi)

Get Trend$31.354.3★250 rev

leuaxmy Cute Kuromi Night Light Cartoon dimmable sili Cone Childrens Night Light Long Battery Life Rechargeable Kuromi Light Toddler Night Light Gift for Boys and Girls (Purple kuruo)

leuaxmy$20.204.3★48 rev

sunduck Pink Kawaii Night Light with Corded Control- Cute Dreamy Girls Room Decor Perfect Birthday/Christmas Gift for Kids Unique Holiday Present

sunduck$11.854.6★668 rev

COBIKU 16 Colors Night Light 3D Illusion Table Lamp with Touch & Remote Control LED Lamp Kawaii Anime Led Light Cute Desk Lamp for Artwork Decor Christmas Halloween Birthday Decoration Gifts

COBIKU$18.154.5★241 rev

Get Trend Hello Kitty Sanrio 3D LED Light Infinity Mirror Effect USB Night Light Room Decor Bedroom Lamp Kuromi Kawaii Gifts for Girls Teens Women (Multi Kuromi)

Get Trend$24.714.5★111 rev

Newest

by launch date

Ukonic Sanrio Kuromi Face Plug-in Nightlight LED Mood Light

Ukonic$24.483 rev

7mo ago

Ukonic Sanrio Kuromi 6-Inch Ceramic Christmas Tree Plug-in Nightlight

Ukonic$22.7341 rev

7mo ago

Get Trend Hello Kitty LED Acrylic Night Light 16 Color Modes USB or Battery Powered with Remote Control Kawaii Bedroom Decor Gifts for Girls (Multi Kuromi)

Get Trend$19.4572 rev

8mo ago

SAIDIC Cute Night Light Cartoon Night Light Anime Charater 7 Color Change Decor Lamps Gifts for Christmas Birthday

SAIDIC$10.0621 rev

9mo ago

Get Trend Hello Kitty Sanrio 3D LED Light Infinity Mirror Effect USB Night Light Room Decor Bedroom Lamp Kuromi Kawaii Gifts for Girls Teens Women (Multi Kuromi)

Get Trend$24.71111 rev

11mo ago

What buyers say about kuromi light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow24%

“Cute little light”

Color10%

“colors are very bright”

Gifting Purpose8%

“Cute gift”

Quality-Overall8%

“The craftsmanship is excellent”

Design-Overall7%

“The craftsmanship is excellent”

Value For Money5%

“Value for Money: Good”

Size-Overall4%

“Perfect size”

Ease Of Use3%

“easy to use”

Night Vision3%

“easy-to-use night light”

Efficiency3%

“Works very well”

What buyers complain about

Brightness/Shine/Glow21%

“is pretty dim”

Size-Overall10%

“The size is a bit larger than expected”

Quality-Overall7%

“Cheap”

Functionality-Overall7%

“Doesn't work”

Value For Money6%

“I think 21.00 is a bit high listing price”

Durability5%

“Its easily breaks”

Night Vision4%

“So, if you're looking for something to help you get around at night, this isn't going to help you, other than maybe give you a landmark in the dark”

Socket/Port/Plug3%

“Power port is bad”

Material Quality3%

“Also made of super cheap materials”

Battery Life2%

“batteries run out too fast”

Top return reasons

Size-Overall26%

Functionality-Overall10%

Value For Money9%

Bulb Flicker/Dimming/Color8%

Advertised Vs Actual Product8%

Brightness/Shine/Glow8%

Defective Material/Parts7%

Quality-Overall5%

Alarm/Timer Accuracy3%

Paint Quality3%

Common questions

Is kuromi light profitable to sell on Amazon United States?: The niche generates $18K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (42/100).
How competitive is the kuromi light niche?: 12 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in kuromi light?: Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Quality-Overall. The return rate is 1.9%.
When does demand for kuromi light peak?: Demand peaks in Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the kuromi light niche?: Listings span $10.06–$39.59; the average listing price is $22.26 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.