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Kuromi Light

Fail

Shoppers spend an estimated $18K a year here, so Kuromi Light is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$18K/yr42K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
67%top-5 click share · 12 brands · 21 sellers

Flapen Score

Kuromi Light against its category

The dotted line is the Baby Products average. Past it, Kuromi Light is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi Light market on Amazon at a glance

Shoppers on Amazon United States searched for Kuromi Light 42K times last year and spent an estimated $18K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.0%
Market size, estimated
$18Ka year
Peak month
December5.4× the quietest month
Top search term
kuromi night light12K searches a year

02 · Price

A sale here is worth $22.26.

Listings sell for $22.26 on average, from $10.06 to $39.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.26 that is $0 to $2K a year per listing.

Average price
$22.26inside the $15 to $100 sweet spot
Price range
$10.06–$39.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #1,504 within Décor. It carries 229 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
20.7%
Average rank
#1,504in Décor
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
229per listing
Listings tracked
17

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kuromi Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 214%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Kuromi Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 5.4×

Search terms

Top Kuromi Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuromi night light12K/yr
  • kuromi light13K/yr
  • kuromi lamp11K/yr
  • kuromi led light3K/yr
  • kuromi neon light3K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi Light

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Brightness/Shine/Glow”
1.9%of orders come back
“is pretty dim”
A buyer, on “Brightness/Shine/Glow”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kuromi Light questions

Answered from the same tracked data.