kirkland flushable wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.96avg listing price — sweet spot $15–$100
Price range
Great$9.87–$62.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Good$451K$451K/yr · 175K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad16,894.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kirkland flushable wipes is a $451K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
kirkland flushable wipes market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $419K–$559K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #543
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 58%
- Out of stock
- 4.8%
- Avg brand age
- 61 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- KIRKLAND83%
- Amazon Elements10%
- Generic4%
- HUGGIES3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -8.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top kirkland flushable wipes search terms
- kirkland baby wipes66K/yr
- kirkland wipes40K/yr
- baby wipes kirkland14K/yr
- kirkland flushable wipes14K/yr
- wipes kirkland6K/yr
- kirkland wipes baby6K/yr
- kirkland baby wipes unscented4K/yr
- kirkland baby wipes fragrance free9K/yr
- costco wipes4K/yr
- kirkland wipes flushable5K/yr
Top kirkland flushable wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kirkland Signature Fragrance Free Baby Wipes 900 Count
KIRKLAND$32.184.4★153 rev
Kirkland Baby Wipes Unscented 100 Count (Pack of 9)
KIRKLAND$34.094.8★5,445 rev
2 X Kirkland Baby Wipes - Unscented - 900 ct
KIRKLAND$62.334.6★191 rev
Flushable Wipe- Kirkland Signature Moist Flushable Wipes 180 Wipes (Pack of 3)
KIRKLAND$16.494.5★453 rev
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.584.7★51,673 rev
Newest
by launch date
Ultra Soft Baby Wipes Extra Large Unscented 900 Count With Aloe & Vitamin E Hypoallergenic 9 Flip-Top Packs
Generic$37.9523 rev
Kirkland Signature Fragrance Free Baby Wipes 900 Count
KIRKLAND$32.18153 rev
Huggies Natural Care Sensitive Baby Wipes Unscented Hypoallergenic 99% Purified Water 12 Flip-Top Packs (768 Wipes Total) Packaging May Vary
HUGGIES$20.62126,360 rev
Kirkland Signature Kirkland signature moist flushable wipes 632 wipes 632 count White
KIRKLAND$28.563,763 rev
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.5851,673 rev
Trending
90-day click momentumKirkland Signature Fragrance Free Baby Wipes 900 Count
KIRKLAND$32.184.4★
Kirkland Signature Kirkland signature moist flushable wipes 632 wipes 632 count White
KIRKLAND$28.564.6★
Kirkland Signature Moist Flushable Wipes 632 Wipes
KIRKLAND$29.254.6★
Amazon Elements Baby Wipes Sensitive Unscented Cleans Gently 810 Count Flip-Top Packs Pack of 9
Amazon Elements$18.054.3★
Amazon Elements Baby Wipes Unscented Hypoallergenic Alcohol-Free With Aloe and Vitamin E 810 Count Flip-Top Packs
Amazon Elements$18.584.7★
What buyers say about kirkland flushable wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Great deal”
“Always good consistent quality”
“Nice and Soft”
“stay moist”
“Feel clean”
“Gentle on sensitive skin”
“no irritation”
“Great newborn fit”
“High quality and durable”
What buyers complain about
“Wipes are dry”
“make it hard to clean up any messes”
“Thin as tissue paper”
“the quality of this baby wipe has decreased A LOT”
“Got irritation over time”
“The WORST smell”
“ridiculously expensive”
“Packages too large”
“NOT FOR SENSITIVE SKIN”
“not a lot of grip to them”
Top return reasons
Common questions
- Is kirkland flushable wipes profitable to sell on Amazon United States?
- The niche generates $451K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the kirkland flushable wipes niche?
- 4 brands and 89 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kirkland flushable wipes?
- Top complaints mined from reviews: Moist/Dry, Ease Of Cleaning, Thickness. The return rate is 0.2%.
- When does demand for kirkland flushable wipes peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the kirkland flushable wipes niche?
- Listings span $9.87–$62.33; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 16,894 reviews — the moat a new listing must climb.