Kids Washcloths
FailDemand is soft, at -8.9% this quarter, so Kids Washcloths is a Fail.
- Flapen Score
- 48 / 100Top 33% of 2,472 Baby Products niches · +4 vs the category median of 4448
- Market size
- $147K/yr257K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 28 sellers
Flapen Score
Kids Washcloths against its category
The dotted line is the Baby Products average. Past it, Kids Washcloths is stronger. Inside it, weaker.
Market
The Kids Washcloths market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Washcloths 257K times last year and spent an estimated $147K. The top 5 brands take 61% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $147Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- kids washcloths86K searches a year
02 · Price
A sale here is worth $10.85.
Listings sell for $10.85 on average, from $6.17 to $25.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.85 that is $3K to $5K a year per listing.
- Average price
- $10.85under the $15 to $100 sweet spot
- Price range
- $6.17–$25.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #26 within Baby Care. It carries 6,023 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #26in Baby Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 6,023per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Kids Washcloths products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
16 Pack Baby Washcloths - Luxury Multicolor Coral Fleece - Extra Absorbent and Soft Wash Clothes for Newborns Infants and Toddlers - Suitable for Sensitive Skin and New Born - Baby Shower 10x10 Inch
- Price
- $9.51
- Rating
- 4.8/5
- Reviews
- 10,854
- Age
- 5y ago

6-Pack Baby Washcloths Soft Absorbent Washcloths for Face Body (Depths)
- Price
- $13.63
- Rating
- 4.6/5
- Reviews
- 8,394
- Age
- 1y ago

ORIGINAL KIDS Wash Cloth - Bath Time Sugar and Spice Set of 12 Washcloths - 100% Cotton Jacquard Super Soft Colorful Absorbent Quick Dry Easy Care Face Towel Face Cloth Gift - 12x12 - Pink Multicolor
- Price
- $25.23
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 5y ago

HOMEXCEL Baby Washcloths 24 Pack-Microfiber Coral Fleece Baby Bath Face Towel 7 x 9 Inch Extra Absorbent and Soft Burp Cloth and Wash Cloths for Newborn-Infants and Toddlers-Gentle On Sensitive Skin
- Price
- $8.70
- Rating
- 4.6/5
- Reviews
- 5,941
- Age
- 3y ago

6-Pack Baby Washcloths Soft Absorbent Washcloths for Face Body (White)
- Price
- $13.51
- Rating
- 4.6/5
- Reviews
- 8,394
- Age
- 8y ago
Trending
estimated 90-day click momentum
Butterblu River 10-Pack Baby Terry Washcloths 100% Organic Cotton Absorbent for Baby and Toddler Boys & Girls Sunny Pink Rainbow One Size
- Price
- $17.04
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 10mo ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 1y ago

UNIMADE Baby Washcloths 20 Pack Super Soft Microfiber Coral Fleece Wash Cloths Extra Absorbent Baby Towels for Newborns Infants and Toddlers Gentle on Sensitive Skin for Face and Body - 7 9
- Price
- $6.65
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 7mo ago

Hudson Baby Unisex Baby Super Soft Cotton Washcloths Unicorn One Size
- Price
- $12.88
- Rating
- 4.7/5
- Reviews
- 807
- Age
- 8y ago

6-Pack Baby Washcloths Soft Absorbent Washcloths for Face Body (Depths)
- Price
- $13.63
- Rating
- 4.6/5
- Reviews
- 8,394
- Age
- 1y ago
Newest
by launch date
UNIMADE Baby Washcloths 20 Pack Super Soft Microfiber Coral Fleece Wash Cloths Extra Absorbent Baby Towels for Newborns Infants and Toddlers Gentle on Sensitive Skin for Face and Body - 7 9
- Price
- $6.65
- Rating
- 4.8/5
- Reviews
- 143
- Age
- 7mo ago

Butterblu River 10-Pack Baby Terry Washcloths 100% Organic Cotton Absorbent for Baby and Toddler Boys & Girls Sunny Pink Rainbow One Size
- Price
- $17.04
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 10mo ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 1y ago

Puomue 24 Pack Baby Washcloths Multicolor Microfiber Coral Fleece 7 X 9 Ultra Soft and Absorbent Baby Washcloths for Newborns and Toddlers Gentle for Sensitive Skin
- Price
- $6.17
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 1y ago

MIXCOOL 20 Pack 10x10 Inches Microfiber Coral Fleece Baby Washcloths Extra Absorbent Soft Wash Clothes Bath Face Towel for Newborn Infant and Toddlers (Muticolor)
- Price
- $6.88
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
28
Est. top-5 brand share
61%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 93%
Open market
33%
- KeaBabies23%
- BAMBOO QUEEN15%
- ORIGINAL KIDS9%
- HOMEXCEL8%
- HIPHOP PANDA7%
- Kyapoo6%
Demand
Kids Washcloths search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Kids Washcloths search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids washcloths86K/yr
- toddler washcloths38K/yr
- toddler wash cloths for bath26K/yr
- wash cloths for kids16K/yr
- kid washcloths8K/yr
- kids wash cloths11K/yr
- kids wash cloths for bath10K/yr
- washcloths for kids14K/yr
- kids washcloths for bath9K/yr
- kids wash cloth6K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Washcloths
We read the reviews and the return reasons for every product selling here.
“is very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Washcloths questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









