Is kids tumblers with lids and straws profitable to sell on Amazon United States?

The niche generates $40K/yr across 41 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (42/100).

How competitive is the kids tumblers with lids and straws niche?

22 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in kids tumblers with lids and straws?

Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Cleaning. The return rate is 1.8%.

When does demand for kids tumblers with lids and straws peak?

Demand peaks in Jul–Aug–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the kids tumblers with lids and straws niche?

Listings span $5.52–$36.06; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 16,295 reviews — the moat a new listing must climb.

kids tumblers with lids and straws

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$15.87

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.52–$36.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,294.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 225K searches

According to Flapen's Amazon United States niche tracking, kids tumblers with lids and straws is a $40K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kids tumblers with lids and straws market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $48K–$63K; units × avg price
Conversion rate: 1.1%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.9%
Avg brand age: 31 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

40%

Top 20: 77%

Open market

23%

Infantino44%
Owala15%
Kerilyn6%
Zak Designs4%
STANLEY4%
Simple Modern4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top kids tumblers with lids and straws search terms

baby tumbler44K/yr -20.9%1.5% conv.
baby tumbler with straw20K/yr -27.6%1.8% conv.
girls tumbler19K/yr -36.4%0.3% conv.
kids stainless steel tumbler11K/yr +0.5%0.5% conv.
girls cups16K/yr -36.8%0.1% conv.
boys tumbler14K/yr -19.0%0.0% conv.
kids tumblers with lids and straws10K/yr -1.1%0.7% conv.
girls cup12K/yr -45.6%0.3% conv.
tumbler for girls12K/yr -35.5%0.2% conv.
tumbler cups for kids9K/yr -32.5%0.2% conv.

All search terms

Top kids tumblers with lids and straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Lilac

Infantino$8.834.5★7,479 rev

Infantino My 1st Tumbler 10 Oz Durable Plastic Sippy Cup Moody Blue

Infantino$6.624.5★543 rev

Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender

Infantino$13.564.5★543 rev

Owala Kids Insulation Stainless Steel Tumbler with Spill Resistant Flexible Straw Easy to Clean Kids Water Bottle Great for Travel Dishwasher Safe 12 Oz Pink and Purple (Lilac Rocket)

Owala$18.984.4★7,845 rev

Kerilyn 12oz Kids Water Bottle Stainless Steel Insulated Water Bottle for Kids Toddler Cup With Straws Leak-proof Toddler Water Bottles for School Boys Girls BPA Free Pink

Kerilyn$9.954.5★3,965 rev

Newest

by launch date

Sippy Cups for Toddlers 1-3 Spill-Proof 9oz Stainless Steel Toddler Tumbler with Handle LeakProof Baby Straw Cups My First Tumbler Birthday Gifts for 1 Year Old Girls Boys BPA-Free 2 Pack

Bella's Friends Life$18.1461 rev

2mo ago

Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Lime Light

Infantino$10.197,479 rev

5mo ago

KPop Demon Hunters 30oz Tumbler with Straw and Handle for Girls Teens Insulated Stainless Steel Travel Mug Gifts for Girls

KPop Demon Hunters$36.06526 rev

9mo ago

Infantino My 1st Tumbler 10 Oz Durable Plastic Sippy Cup Moody Blue

Infantino$6.62543 rev

10mo ago

Infantino My 1st Tumbler 10 Oz Plastic Sippy Cup Seashell/Lavender

Infantino$13.56543 rev

10mo ago

What buyers say about kids tumblers with lids and straws

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof21%

“Does not spill”

Quality-Overall10%

“Amazing quality”

Ease Of Cleaning9%

“Easy clean”

Size-Overall8%

“I love the size”

Ease Of Use6%

“Easy Peasy”

Color6%

“Great pink color”

Durability5%

“They hold up are durable”

Temperature Retention4%

“keeps drinks cold”

Value For Money4%

“They are affordable”

Design-Overall3%

“Design is easy to clean”

What buyers complain about

Leak-Proof32%

“They leak”

Durability10%

“Break easily”

Ease Of Cleaning7%

“Hard to clean”

Quality-Overall6%

“Horrible quality”

Ease Of Use5%

“makes it difficult to drink”

Size-Overall4%

“Straw too short”

Value For Money2%

“I was expecting them to be much more expensive than they are”

Rusts/Corrodes2%

“gets rusty”

Product Condition1%

“looked like it was used”

Strength1%

“Not as sturdy as I had hoped”

Top return reasons

Size-Overall26%

Leak-Proof20%

Color7%

Value For Money6%

Functionality-Overall6%

Advertised Vs Actual Product4%

Ease Of Use4%

Material Quality4%

Product Condition3%

Weight Heavy2%

Common questions

Is kids tumblers with lids and straws profitable to sell on Amazon United States?: The niche generates $40K/yr across 41 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (42/100).
How competitive is the kids tumblers with lids and straws niche?: 22 brands and 50 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in kids tumblers with lids and straws?: Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Cleaning. The return rate is 1.8%.
When does demand for kids tumblers with lids and straws peak?: Demand peaks in Jul–Aug–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the kids tumblers with lids and straws niche?: Listings span $5.52–$36.06; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 16,295 reviews — the moat a new listing must climb.