kids spoons
Skip itPrices mostly outside the sweet spot ($4.03–$15.17) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,494.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.32avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 88K searches
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.03–$15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, kids spoons is a $71K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Aug–Dec. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
kids spoons market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $67K–$83K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 1.1%
- Avg brand age
- 54 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
48
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
42%
Top 20: 90%
Open market
35%
- Pimoys27%
- DRKIO11%
- ITITT8%
- IKEA7%
- CHILLOUT LIFE7%
- POIKSHARK5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Jan, Feb, Aug, Dec · busiest ÷ quietest = 3.5×
Top kids spoons search terms
- kids spoons60K/yr
- kid spoons22K/yr
- spoons kids3K/yr
- kids spoons stainless steel3K/yr
Top kids spoons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pimoys 9 Pieces Toddler Spoons Kids Spoons Kids Silverware Stainless Steel Toddler Utensils Metal Kids Cutlery Set Baby and Children Safe Flatware Perfect for Small Hands
Pimoys$7.044.7★475 rev
Pimoys 6-Pack Stainless Steel Toddler Spoons Baby & Kids Utensils for Self-Feeding Plastic Handle Dishwasher Safe
Pimoys$6.164.8★515 rev
IKEA KALAS 8 no of Spoon mixed colors Plastic
IKEA$6.414.7★368 rev
12 Pieces Toddler Utensils Set Plastic Spoons and Forks Set for Kids Children Safe Flatware Plastic Reusable Cutlery BPA Free Dishwasher Safe
POIKSHARK$8.034.7★811 rev
Stainless Steel Toddler Spoons Set - 12 Pieces Food Grade Kids Spoons Set Safe Kids Silverware Children Small Spoon Metal Toddler Utensils Mirror Polished Sturdy and Durable Dishwasher Safe
ITITT$8.974.7★115 rev
Newest
by launch dateStainless Steel Toddler Spoons Set - 12 Pieces Food Grade Kids Spoons Set Safe Kids Silverware Children Small Spoon Metal Toddler Utensils Mirror Polished Sturdy and Durable Dishwasher Safe
ITITT$8.97115 rev
DEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
Dehov$6.91858 rev
Pimoys 6-Pack Stainless Steel Toddler Spoons Baby & Kids Utensils for Self-Feeding Plastic Handle Dishwasher Safe
Pimoys$6.18515 rev
12 Pieces Stainless Steel Toddler Utensils Set - Food Grade Kids Silverware Set Children Safe Small Forks and Spoons Mirror Polished Sturdy and Durable Dishwasher Safe
ITITT$8.81373 rev
DRKIO 8 PCS Toddler Spoons Set - Baby Spoons with Silicone Handle Children safe 18/8 Stainless Steel Toddler Utensils Set for Self Feeding Kids Silverware Anti-Choke Design Food Grade Dishwasher Safe
DRKIO$8.4197 rev
Trending
90-day click momentum
Dr. Browns Designed to Nourish Soft-Tip Toddler Feeding Spoons 6 Pack Assorted Set (Colors May Vary)
Dr. Brown's$4.034.8★
VITEVER 10 Pack Toddler Utensils Stainless Steel Rainbow Silverware Set for Kids Children Safe Cutlery Set Includes Forks and Spoons - Dishwasher Safe
VITEVER$8.304.8★
Pimoys 6 Pieces Toddler Utensils Forks and Spoons Kids Silverware Set with Plastic Handle Stainless Steel Toddler Silverware Dishwasher Safe
Pimoys$5.794.8★
DRKIO Stainless Steel Toddler Spoons Set - 12 Pieces Kids Spoons Set Children Safe Food Grade Kids Silverware Small Spoon Metal Toddler Utensils Dishwasher Safe Mirror Polished
DRKIO$8.364.8★
Plaskidy Plastic Toddler Spoons - Set of 16 Kids Spoons BPA Free/Dishwasher Safe
PLASKIDY$10.474.8★
What buyers say about kids spoons
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“Great quality arrived on time”
“Good value for the price”
“Easy for kids to use”
“Cute and durable”
“Description is accurate”
“They don't feel flimsy”
“color is exact”
“Easy to grip”
“Easy to clean”
What buyers complain about
“These spoons are much bigger”
“The only downside of these are the edges are very sharp”
“not as sturdy”
“They definitely are a lower quality than the exact same product ordered previously”
“Wrong Color”
“Spoons are flat”
“Handles are a little flimsy”
“They dont work”
“They are a hollow plastic”
“*** The handle is thicker than a regular spoon”
Top return reasons
Common questions
- Is kids spoons profitable to sell on Amazon United States?
- The niche generates $71K/yr across 29 tracked products. 90-day search growth is -15.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the kids spoons niche?
- 21 brands and 48 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in kids spoons?
- Top complaints mined from reviews: Size-Overall, Sharpness, Strength. The return rate is 0.9%.
- When does demand for kids spoons peak?
- Demand peaks in Jan–Feb–Aug–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the kids spoons niche?
- Listings span $4.03–$15.17; the average listing price is $8.32 (sweet spot $15–$100). The average incumbent carries 2,495 reviews — the moat a new listing must climb.