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Kids Protein Shake

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Kids Protein Shake is a Maybe.

Flapen Score
55
55 / 100
Top 11% of 2,472 Baby Products niches · +11 vs the category median of 44
Market size
$1.5M/yr790K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
63%top-5 click share · 4 brands · 566 sellers

Flapen Score

Kids Protein Shake against its category

The dotted line is the Baby Products average. Past it, Kids Protein Shake is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Protein Shake market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Protein Shake 790K times last year and spent an estimated $1.5M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
790K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
7.1%
Market size, estimated
$1.5Ma year
Peak month
January1.5× the quietest month
Top search term
kids protein shake183K searches a year

02 · Price

A sale here is worth $26.35.

Listings sell for $26.35 on average, from $8.00 to $43.47. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $26.35 that is $158K to $211K a year per listing.

Average price
$26.35inside the $15 to $100 sweet spot
Price range
$8.00–$43.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$158K–$211K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Baby Foods. It carries 2,390 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Baby Foods
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,390per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Kids Protein Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

566

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 35%
  • Brand 45%

Demand

Kids Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kids Protein Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids protein shake183K/yr
  • kids protein128K/yr
  • orgain kids protein shake122K/yr
  • orgain kids67K/yr
  • protein for kids45K/yr
  • protein kids26K/yr
  • protein shakes for kids24K/yr
  • duocal18K/yr
  • kids protein drinks20K/yr
  • protein shake for kids20K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Protein Shake

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Nutritional Content”
31%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Protein Shake questions

Answered from the same tracked data.