Is kids protein shake profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the kids protein shake niche?

4 brands and 566 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kids protein shake?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.

When does demand for kids protein shake peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the kids protein shake niche?

Listings span $8.00–$43.47; the average listing price is $26.35 (sweet spot $15–$100). The average incumbent carries 2,390 reviews — the moat a new listing must climb.

kids protein shake

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.35

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 790K searches

Price range

Great$8.00–$43.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,389.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kids protein shake is a $1.5M/yr Amazon United States market (790K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 80K–100K; avg 6,000–8,000/product
Revenue / yr: $2.1M–$2.6M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 7.1%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 128 days

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

566

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Orgain83%
PediaSure7%
TruHeight5%
Duocal5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Kids Nutritional Dairy Protein Shakes Chocolate Healthy Kids Snacks 8g Grass-Fed Protein 3g Fiber 22 Vitamins & Minerals No Soy Ingredients Non-GMO 8.25 Fl Oz Pack of 12

Orgain$21.204.6★8,084 rev

Orgain Organic Kids Protein Nutritional Shake Chocolate - 8g of Protein 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Soy Free Non-GMO 8.25 Fl Oz (Pack of 4)

Orgain$8.104.6★500 rev

Orgain Organic Kids Nutritional Protein Shake Vanilla Healthy Kids Snacks 8g Dairy Protein 3g Fiber 22 Vitamins & Minerals No Soy ingredients Gluten Free Non-GMO 8.25 Fl Oz (Pack of 12)

Orgain$21.514.6★3,958 rev

Orgain Kids Dairy Protein Powder Shake Mix Vanilla Bean Ice Cream - 8g Grass-Fed Dairy Protein 4g Fiber 22 Vitamins & Minerals Gluten Free No Soy Ingredients Adds Nutrients to Kids Snacks 1lb

Orgain$23.324.5★779 rev

Orgain Kids Dairy Protein Powder Shake Mix Chocolate Brownie - 8g Grass-Fed Dairy Protein 4g Fiber 23 Vitamins & Minerals Gluten Free No Soy Ingredients Adds Nutrients to Kids Snacks 1lb

Orgain$23.074.4★674 rev

Newest

by launch date

PediaSure Protein Protein Shake for Kids 14g Protein 27 Vitamins & Minerals Vanilla 8-fl-oz Bottle Pack of 24

PediaSure$38.7952 rev

3mo ago

Orgain Organic Kids Nutritional Dairy Protein Shakes Fruity Cereal Healthy Kids Snacks 8g Grass-Fed Protein 3g Fiber 22 Vitamins & Minerals No Soy Ingredients Non-GMO 8.25 Fl Oz Pack of 12

Orgain$21.03559 rev

2y ago

Orgain Kids Dairy Protein Powder Shake Mix Vanilla Bean Ice Cream - 8g Grass-Fed Dairy Protein 4g Fiber 22 Vitamins & Minerals Gluten Free No Soy Ingredients Adds Nutrients to Kids Snacks 1lb

Orgain$23.32779 rev

3y ago

Orgain Kids Dairy Protein Powder Shake Mix Chocolate Brownie - 8g Grass-Fed Dairy Protein 4g Fiber 23 Vitamins & Minerals Gluten Free No Soy Ingredients Adds Nutrients to Kids Snacks 1lb

Orgain$23.07674 rev

3y ago

Orgain Organic Kids Protein Nutritional Shake Chocolate - 8g of Protein 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Soy Free Non-GMO 8.25 Fl Oz (Pack of 4)

Orgain$8.10500 rev

4y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content25%

“Amazing protein”

Taste-Overall24%

“taste are strong”

Flavor11%

“Delicious flavor”

Quality-Overall5%

“The quality is authentic”

Value For Money4%

“Worth the money”

Vegan/Organic2%

“Its nice knowing it includes plant-based protein and simple ingredients”

Vitamin2%

“This is a great way to get kids to eat their vitamins”

Ease Of Use2%

“Relatively easy to open”

Advertised Vs Actual Product2%

“Works as directed purchased several times”

Solubility2%

“It mixes well”

What buyers complain about

Taste-Overall31%

“Not tasty”

Value For Money11%

“Not worth it”

Nutritional Content8%

“It has been a huge loss to his diet and intake of protein and nutrients :”

Flavor5%

“Flavor not as good”

Size-Overall3%

“not only is the size of the container smaller”

Sweetness2%

“not sweet at all”

Advertised Vs Actual Product2%

“feel a little deceived”

Quality-Overall2%

“Not as good as Id hoped”

Smell2%

“I think it smells gross”

Artificial Sweeteners2%

“tastes like crap with fake sugar”

Top return reasons

Taste-Overall40%

Functionality-Overall20%

Flavor20%

Leak-Proof20%

Common questions

Is kids protein shake profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the kids protein shake niche?: 4 brands and 566 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kids protein shake?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
When does demand for kids protein shake peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kids protein shake niche?: Listings span $8.00–$43.47; the average listing price is $26.35 (sweet spot $15–$100). The average incumbent carries 2,390 reviews — the moat a new listing must climb.

Related niches in Baby Products

65toddler step stool$4.1M/yr -7.9%Worth a look
65baby car seat fan$31K/yr +151.9%Worth a look
65tummy time toys$11.8M/yr -9.5%Worth a look
65sunscreen brush$615K/yr +314.7%Worth a look
65water baby carrier$431K/yr +176.5%Worth a look
65training diapers 2t-3t$6.1M/yr +8.7%Launch it

All Baby Products niches

kids protein shake

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Baby Products