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Kids Plates Divided

Fail

Shoppers spend an estimated $45K a year here, so Kids Plates Divided is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$45K/yr96K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
34%top-5 click share · 36 brands · 61 sellers

Flapen Score

Kids Plates Divided against its category

The dotted line is the Baby Products average. Past it, Kids Plates Divided is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Plates Divided market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Plates Divided 96K times last year and spent an estimated $45K. The top 5 brands take 62% of clicks. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
2.7%
Market size, estimated
$45Ka year
Peak month
July1.7× the quietest month
Top search term
kids plates with dividers28K searches a year

02 · Price

A sale here is worth $17.25.

Listings sell for $17.25 on average, from $6.60 to $35.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.25 that is $0 to $2K a year per listing.

Average price
$17.25inside the $15 to $100 sweet spot
Price range
$6.60–$35.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #101 within Solid Feeding. It carries 1,611 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#101in Solid Feeding
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,611per listing
Listings tracked
61

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kids Plates Divided products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

61

Top-5 brand share

62%

Top 20: 89%

Top-5 click share

34%

Top 20: 66%

Open market

35%

  • Brand 140%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Kids Plates Divided search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Kids Plates Divided search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids plates with dividers28K/yr
  • replay plates22K/yr
  • melamine kids plates11K/yr
  • kids melamine plates8K/yr
  • divided kids plates4K/yr
  • plastic plates kids4K/yr
  • melamine plates kids5K/yr
  • kid plates with dividers3K/yr
  • kids divider plates4K/yr
  • sectioned plates for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Plates Divided

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Small plates”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Plates Divided questions

Answered from the same tracked data.