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Kids Plastic Chair

Fail

The top 5 brands take 98% of clicks, so Kids Plastic Chair is a Fail.

Flapen Score
31
31 / 100
Ranks 2,194 of 2,472 Baby Products niches · −13 vs the category median of 44
Market size
$158K/yr157K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
65%top-5 click share · 6 brands · 48 sellers

Flapen Score

Kids Plastic Chair against its category

The dotted line is the Baby Products average. Past it, Kids Plastic Chair is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Plastic Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Plastic Chair 157K times last year and spent an estimated $158K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
2.2%
Market size, estimated
$158Ka year
Peak month
November3.5× the quietest month
Top search term
fisher price chair39K searches a year

02 · Price

A sale here is worth $46.63.

Listings sell for $46.63 on average, from $14.96 to $75.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $46.63 that is $12K to $23K a year per listing.

Average price
$46.63inside the $15 to $100 sweet spot
Price range
$14.96–$75.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$12K–$23K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Highchairs & Booster Seats. It carries 8,841 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Highchairs & Booster Seats
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
8,841per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kids Plastic Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

48

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 242%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Kids Plastic Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Kids Plastic Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fisher price chair39K/yr
  • infantino baby seat22K/yr
  • infantino booster seat6K/yr
  • fisher price laugh and learn chair17K/yr
  • baby chair with toys5K/yr
  • infantino music & lights 3-in-1 discovery seat & booster5K/yr
  • infantino seat4K/yr
  • baby einstein seat4K/yr
  • baby chair toy4K/yr
  • learning chair9K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Plastic Chair

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
8%of negative reviews mention “Ease Of Use”
4.5%of orders come back
“Not easy of use”
A buyer, on “Ease Of Use”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Plastic Chair questions

Answered from the same tracked data.