Kids Moisturizer

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

9.4%

Market size, estimated

$194Ka year

Peak month

December2.8× the quietest month

Top search term

aveeno kids lotion44K searches a year

Listings sell for $12.94 on average, from $6.17 to $33.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.94 that is $6K to $10K a year per listing.

Average price

$12.94under the $15 to $100 sweet spot

Price range

$6.17–$33.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$6K–$10K

Returns

0.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Baby Care. It carries 10,897 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#85in Baby Care

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

10,897per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

64 months