Kids Memory Foam Pillow
FailDemand is soft, at -1.4% this quarter, so Kids Memory Foam Pillow is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $111K/yr116K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 31 sellers
Flapen Score
Kids Memory Foam Pillow against its category
The dotted line is the Baby Products average. Past it, Kids Memory Foam Pillow is stronger. Inside it, weaker.
Market
The Kids Memory Foam Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Memory Foam Pillow 116K times last year and spent an estimated $111K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $111Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- imaginarium pillow29K searches a year
02 · Price
A sale here is worth $35.80.
Listings sell for $35.80 on average, from $15.26 to $57.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.80 that is $4K to $9K a year per listing.
- Average price
- $35.80inside the $15 to $100 sweet spot
- Price range
- $15.26–$57.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #421 within Bedding. It carries 4,446 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #421in Bedding
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,446per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Kids Memory Foam Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
31
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
9%
- Brand 160%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 9%)
Demand
Kids Memory Foam Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Kids Memory Foam Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- imaginarium pillow29K/yr
- kids memory foam pillow15K/yr
- toddler memory foam pillow10K/yr
- imaginarium & co9K/yr
- kids cooling pillow6K/yr
- imaginarium9K/yr
- toddler cooling pillow5K/yr
- imaginarium memory foam pillow20K/yr
- cooling pillow for kids5K/yr
- memory foam toddler pillow5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Memory Foam Pillow
We read the reviews and the return reasons for every product selling here.
“It is a tad smaller than a regular pillow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Memory Foam Pillow questions
Answered from the same tracked data.









