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Kids Cutlery Set

Fail

Shoppers spend an estimated $31K a year here, so Kids Cutlery Set is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$31K/yr42K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
55%top-5 click share · 20 brands · 27 sellers

Flapen Score

Kids Cutlery Set against its category

The dotted line is the Baby Products average. Past it, Kids Cutlery Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cutlery Set market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Cutlery Set 42K times last year and spent an estimated $31K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
6.2%
Market size, estimated
$31Ka year
Peak month
August1.8× the quietest month
Top search term
kids silverware set 4-7 years9K searches a year

02 · Price

A sale here is worth $11.88.

Listings sell for $11.88 on average, from $4.27 to $47.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.88 that is $0 to $1K a year per listing.

Average price
$11.88under the $15 to $100 sweet spot
Price range
$4.27–$47.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #37 within Solid Feeding. It carries 2,438 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#37in Solid Feeding
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
2,438per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kids Cutlery Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

27%

  • Brand 122%
  • Brand 221%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Kids Cutlery Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Kids Cutlery Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids silverware set 4-7 years9K/yr
  • kids cutlery set20K/yr
  • kids metal silverware12K/yr
  • kids silverware set stainless steel2K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cutlery Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
0.9%of orders come back
“A little bigger than expected”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Cutlery Set questions

Answered from the same tracked data.