Kids Cutlery Set
FailShoppers spend an estimated $31K a year here, so Kids Cutlery Set is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $31K/yr42K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 55%top-5 click share · 20 brands · 27 sellers
Flapen Score
Kids Cutlery Set against its category
The dotted line is the Baby Products average. Past it, Kids Cutlery Set is stronger. Inside it, weaker.
Market
The Kids Cutlery Set market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Cutlery Set 42K times last year and spent an estimated $31K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $31Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- kids silverware set 4-7 years9K searches a year
02 · Price
A sale here is worth $11.88.
Listings sell for $11.88 on average, from $4.27 to $47.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.88 that is $0 to $1K a year per listing.
- Average price
- $11.88under the $15 to $100 sweet spot
- Price range
- $4.27–$47.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #37 within Solid Feeding. It carries 2,438 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #37in Solid Feeding
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 2,438per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kids Cutlery Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
27
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
27%
- Brand 122%
- Brand 221%
- Brand 311%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Kids Cutlery Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Kids Cutlery Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids silverware set 4-7 years9K/yr
- kids cutlery set20K/yr
- kids metal silverware12K/yr
- kids silverware set stainless steel2K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Cutlery Set
We read the reviews and the return reasons for every product selling here.
“A little bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Cutlery Set questions
Answered from the same tracked data.









